Retail media networks (RMNs) have become a valuable asset for brands and retailers alike. According to a new report by Coresight Research sponsored by Criteo, Retail 2025: 10 Trends Shaping the Retail Media Market, the global retail media market will total $179.5 billion in 2025, representing robust year-over-year growth of 15.4%. Third-party data, advances in AI (artificial intelligence) and closed-loop attribution are expected to fuel the rapid growth.
In recent years, more retailers have launched RMNs because of its high-margin potential, with Coresight Research estimating that RMNs generate around 70% in gross margins. Brands are increasingly investing in RMNs due to retailers’ first-party data that enables them to craft and deliver highly targeted, personalized ad campaigns. Advanced technologies like AI and machine learning are further amplifying the value of this data, uncovering new insights that help brands maximize the benefits of RMNs.
This trend is gaining momentum across APAC, with more retailers adopting RMNs to unlock new revenue streams. For example, David Jones, Australia’s leading premium retailer, partnered with Criteo to power its retail media division, David Jones Amplify™. By leveraging Criteo’s AI-driven platform, brands can create personalized ad campaigns, such as sponsored product ads on DavidJones.com, to enhance product visibility and drive sales, effectively engaging David Jones’ premium audience and drive product awareness and consideration across the open web.
In India, on-demand food delivery service company Swiggy partnered with Criteo to power its offsite retail media campaigns. This collaboration yielded impressive results for brands like Kellogg’s, which drove conversions and attracted new shoppers. With Criteo’s tracking tools, Kellogg’s achieved a 1.9 ROAS, a 25% new-to-brand rate, and reached over 50% of its target audience.
“Retailers that are seeing the most growth and that have been able to ride out the inflation storm and pullback of consumer spending with the least impact are those who have intelligently diversified their revenue streams and that have invested in developing advanced retail media networks,” said Coresight CEO Deborah Weinswig.
“Asia Pacific’s booming e-commerce landscape is fueling the rapid growth of retail media. This dynamic channel empowers brand advertisers with enhanced audience targeting and valuable customer insights, while enabling retailers to unlock new revenue streams and enrich the customer experience,,” said Taranjeet Singh, Managing Director, Venture Markets, APAC, Criteo “In 2025, retail media will evolve into a full-funnel solution, with retailers expanding into the open web, social media, and connected TV to engage shoppers at every stage of their journey. Strategic partnerships with media companies will continue to unlock new audiences, accelerating the shift from onsite toward offsite. Furthermore, with advancements in predictive analytics and machine learning, growing demands for transparency and standardized metrics will redefine collaboration between brands and retailers—capabilities that will be essential for success in the year ahead.”
Retailers have a significant opportunity to increase RMN profits in 2025. However, that will require key actions to differentiate one RMN from another as competition increases. According to the Coresight Research report, retailers, brand advertisers, and technology companies will need to focus on these 10 trends to maximize RMN opportunities in 2025 and beyond:
Innovation and Technology
1. AI (Artificial Intelligence) To Deliver Next-Gen Ad Automation and Personalization
2. Programmatic Advertising Will Drive Operational Efficiencies Across RMNs
3. Ad Formats Will Continue to Expand
4. Strategic Partnerships To Unlock Offsite Growth
Market Shifts
5. In-Store Retail Media Will Continue to be a “Test and Learn” Channel
6. Retail Media Will Bolster Its Position as a Full-Funnel Advertising Tool
7. Retail Media Will Drive First-Party Data Enhancements
Data and Measurement
8. Building Trust and Transparency Will Be More Critical Than Ever for RMNs
9. Measurement Standardization To Gain Attention
10. Emerging RMNs Will Disrupt the Retail Media Ecosystem
For additional insights into each of these trends, view the full Retail 2025: 10 Trends Shaping the Retail Media Market report here: https://www.criteo.com/blog/10-trends-shaping-the-retail-media-market/
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