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Reading: Coles Goes “All In” To Support FightMND’s Big Freeze 9 Campaign
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Marketing In Asia > Blog > Business > News > Coles Goes “All In” To Support FightMND’s Big Freeze 9 Campaign
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Coles Goes “All In” To Support FightMND’s Big Freeze 9 Campaign

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Last updated: 2023/05/12 at 4:22 PM
MIA Editor
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Coles supermarket chain has once again shown its commitment to supporting the community by partnering with FightMND’s Big Freeze 9 campaign*. This year’s campaign will run from Wednesday, 10 May until Tuesday, 20 June in all Coles supermarkets and until Wednesday, June 28 at selected Coles Express sites.

Big Freeze 9 Beanies Now Available at Coles

Customers can support the cause by purchasing a Big Freeze 9 beanie, available at all Coles supermarkets, selected Coles Express sites, and via Coles Online. One hundred percent of the funds from beanie sales will go towards supporting MND research and treatments.

Coles’ Pork Products to Support Big Freeze 9 Campaign

Coles-team-members-with-Collingwood-FCs-Taylor-Adams-and-FightMND-campaign-director-Bec-Daniher.jpg
Coles team members with Collingwood FCs Taylor Adams and FightMND campaign director Bec Daniher

For every sale of more than 90 Coles Brand Australian Fresh Pork products and each specially marked pack of Coles Australian Pork Boneless Shoulder Roast, Coles Regular Pork 3 Star Mince 500g, and Coles Australian Pork Loin Chops sold in its supermarkets and through Coles Online until Tuesday, 20 June, Coles will donate 10 cents and 20 cents to the Big Freeze 9 campaign, respectively.

Coles and Peters Ice Cream Partner to Support Big Freeze 9 Campaign

For the first time, Coles has partnered with Peters Ice Cream and will donate $1 from the sale of specially marked Big Freeze Icy Pole Lemonade 8-pack to the Big Freeze 9 campaign. Customers can also make a donation of their choice at any Coles supermarket or with their Coles Online shop.

All Funds Raised at Coles Will Be Invested in Cutting-Edge Research

FightMND patron Neale Daniher with Coles team members at the unveiling of his mural in Melbourne CBD laneway'
FightMND patron Neale Daniher with Coles team members

All funds raised at Coles will be invested in cutting-edge research projects focused on fast-tracking new MND treatments and driving discoveries towards a cure, as well as supporting projects to help improve the lives of Australians living with MND. Coles’ Chief Operations and Sustainability Officer Matt Swindells expressed his excitement about the partnership with FightMND for the sixth year in a row.

We’re looking forward to our biggest and best Big Freeze campaign ever and can’t wait to get stuck into raising funds to support all those people, families and communities affected by MND.

Matt Swindells

FightMND Patron and Co-Founder Urges All Australians to Join the Fight

FightMND patron and co-founder Neale Daniher AO, who was diagnosed with Motor Neurone Disease in 2013, urged all Australians to help lead the fight against this “beast” of a disease.

By donning your Beanie, you’re making your mark in the fight against MND. One day, when we live in a world free of this disease, you can stand proud knowing you helped us get there.

Neale Daniher

Also read: Coles Drops Prices On Popular Products To Combat Cost Of Living Pressure

Coles’ partnership with FightMND, along with its collaboration with Aussie pork farmers, has helped raise more than $20 million for MND research and treatments over the past five years. Coles’ fundraising campaign for FightMND will continue to provide valuable support to the cause and help make a difference in the lives of Australians affected by MND.

*Offers are not available in conjunction with one another.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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