SINGAPORE, September 2024 – In a landmark collaboration, Coca-Cola and Grab have launched Coke&Go, an innovative beverage solution that brings unparalleled convenience to consumers across Singapore. This cutting-edge initiative merges Coca-Cola’s diverse product offerings with Grab’s digital prowess, delivering a smart cooler system that allows users to purchase drinks simply by scanning a QR code.
With Coke&Go, consumers scan a QR code to unlock the fridge, select their beverages, and complete their purchase seamlessly using cashless payment methods, such as GrabPay or linked credit cards. The process is streamlined by image recognition technology, which automatically identifies the chosen products. Upon closing the fridge, the app displays transaction details, including price and quantity, ensuring a quick and hassle-free shopping experience.
Unlocking a New Era of Convenience
As part of Coca-Cola’s broader commitment to digital transformation, Coke&Go redefines how beverages are purchased. The smart coolers will be strategically placed in high-footfall areas across Singapore, ensuring that consumers can enjoy their favorite Coca-Cola drinks at any time of the day, with just a few taps on their phones.
Sam Way, Vice President of Digital Acceleration Office – Coca-Cola ASEAN and South Pacific, expressed his excitement about the partnership:
“Through our partnership with Grab, we’re merging convenience with innovation. By leveraging Grab’s digital capabilities, we’re able to offer unprecedented convenience to our consumers while expanding our own digital footprint. We are excited for consumers to embrace the future with Coke&Go’s self-serve beverage experience.”
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A Strategic Partnership for Digital Growth
This initiative is more than just about convenience. Coke&Go also demonstrates Coca-Cola and Grab’s shared vision of embracing digital transformation to better serve a tech-savvy consumer base.
Ken Mandel, Regional Head of GrabAds and Brand Insights at Grab, shared his enthusiasm about the collaboration:
“We’re excited to take our partnership with Coca-Cola a step further with their Coke&Go program. The initiative recognizes how global brands like Coca-Cola can strategically partner with Grab to reach more consumers across Singapore and the wider Southeast Asian region and deliver an effortless and outstanding experience to them. The collaboration is also a testament to the forward-thinking digital strategy of Coca-Cola, effectively utilising Grab’s robust retail media network capabilities for impactful marketing.”
Driving the Future of Retail Innovation
As Singapore continues its journey toward digital transformation, Coke&Go represents a step forward in the food and beverage industry. By leveraging retail innovation, Coca-Cola and Grab are staying ahead of the curve, adapting to the evolving preferences of digitally savvy consumers who expect seamless, cashless transactions. The smart coolers are expected to deploy several hundred units across Singapore by early next year, with a potential expansion into the wider Southeast Asia region, depending on consumer reception.
About Coca-Cola Singapore
Coca-Cola has been a staple in Singapore for over 80 years, offering more than 40 beverage options. With a commitment to reducing sugar intake, over 85% of their beverages are lower or no sugar options. Leading brands include Coca-Cola, Fanta, Sprite, FUZE TEA, and A&W. Coca-Cola aims to make a positive impact on the local community through refreshing products and sustainable practices.
About Grab
As Southeast Asia’s leading superapp, Grab operates across eight countries and serves over 700 cities. Grab empowers millions daily with its wide range of services, from deliveries and mobility to digital financial services. Founded in 2012, Grab remains committed to driving economic empowerment and making a positive social and environmental impact.
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