SINGAPORE, 5 September 2024 – In a monumental collaboration, Coca-Cola Singapore and Marvel have teamed up to unveil Coca-Cola x Marvel: The Heroes, an exciting limited-edition campaign bringing iconic Marvel characters to life. Through an innovative digital experience, fans can collect six unique Coca-Cola cans, each adorned with illustrations of their favorite Marvel characters, and enjoy augmented reality (AR) interactions that take storytelling to the next level.
Coca-Cola’s long-standing relationship with Disney, which stretches back over 60 years, continues to thrive with this latest campaign, proving once again how these two global giants create unforgettable experiences. This new collaboration taps into the magic of the Marvel Universe, allowing fans to dive into digital collectible characters, AR experiences, and a chance to win incredible prizes.
The Power of Legacy and Creativity
“The collaboration with Marvel allows us to tap into the legacy and affinity for both brands, delivering consumers new and unexpected experiences,” said Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola Trademark. “It’s exciting to see how our relationship with Disney encourages and enables us to push creative boundaries.”
This is more than just a marketing campaign—it’s a multi-dimensional experience supported by a 360-degree global marketing strategy, spanning digital, out-of-home, cinema, and video platforms.
A New Way to Experience Marvel
From September 1 to October 31, 2024, Coca-Cola and Marvel fans can find these limited-edition cans featuring iconic characters like Deadpool, Wolverine, Loki, Black Widow, Hulk, and Iron Man. Coca-Cola Original Taste highlights Deadpool, Wolverine, and Loki, while Coca-Cola Zero Sugar features Black Widow, Hulk, and Iron Man. Fans can simply scan the cans to unlock exclusive AR experiences on the Coca-Cola website.
Not only do these collectible cans provide a visually stunning tribute to the Marvel Universe, but the immersive AR component ensures that every fan feels part of the action.
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” added Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “This unprecedented campaign taps into the power of the Marvel Universe and tells stories in a way that can only be done when Coca-Cola and Disney come together.”
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Prizes and Surprises Await Fans
In addition to the collectible cans and AR features, Coca-Cola x Marvel: The Heroes offers fans the chance to win exclusive prizes, including a Marvel Color Changing Cup, Deadpool Pillow, Marvel Bucket Hat, and a grand prize—a 3-day, 2-night trip to Hong Kong Disneyland. This is a one-of-a-kind opportunity for fans to engage with both brands in new, exciting ways.
For more details on how to unlock these immersive experiences, follow Coca-Cola on their official Facebook and Instagram pages, and visit their website to experience the extended AR content.
About The Coca-Cola Company
The Coca-Cola system in Singapore produces, markets, and distributes over 40 beverage options, with more than 85 percent offering lower or no sugar alternatives. This allows consumers to enjoy their favorite drinks while managing their sugar intake. In addition to Coca-Cola, some of the brand’s most popular beverages in Singapore include Fanta, Sprite, Authentic Tea House, FUZE TEA by Heaven and Earth, A&W, Schweppes, Minute Maid, Georgia, Dasani, and glaceau vitaminwater. Coca-Cola has been refreshing Singapore for over 80 years, and remains dedicated to making a positive, lasting impact on the local community.
For more information about Coca-Cola Singapore, visit: www.coca-cola.com.sg.
About The Walt Disney Company
The Walt Disney Company, along with its subsidiaries and affiliates, is a global leader in entertainment and media, operating through three primary business segments: Entertainment, Sports, and Experiences. A Dow 30 company, Disney reported annual revenues of $88.9 billion for Fiscal Year 2023, further cementing its position as a powerhouse in international entertainment and media.
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