A New Dawn in Investment Platforms
CMC Markets Singapore Invest Pte. Ltd., prominently known as CMC Invest (Singapore), has unveiled its state-of-the-art trading platform named “CMC Invest”. Aimed at investors in Singapore and the broader Southeast Asia region, this platform marks a significant stride in restoring trust and transparency.
Standing Out in a Crowded Marketplace
In an era where firms often obscure crucial details with ambiguous promotions, CMC Invest (Singapore) proudly champions transparency. Contrary to the trend where hidden clauses are buried behind asterisks, CMC Invest (Singapore) partnered with Edelman Singapore to launch a campaign that prominently displays its intentions. Their ingenious advertising campaign features a brilliantly illuminated asterisk symbol. But, in a refreshing twist, the center of this advertisement possesses a transparent cut-out, allowing onlookers to literally “see through” the asterisk.
Nisha Sivan, Head of Strategy & Integrated Clients in Edelman Singapore, highlighted the campaign’s emphasis on trust-building, saying, “CMC Invest (Singapore)’s commitment to transparency in their new trading platform is truly commendable. Our collaboration with them on this campaign has been an exciting journey. By incorporating a lit-up asterisk symbol and a transparent cut-out in the creative execution, we’re not only capturing attention but also conveying the message that transparency is at the core of CMC Invest’s mission. Trust is paramount in the financial sector, and this campaign showcases CMC Invest (Singapore)’s dedication to empowering investors with clear, trustworthy information from the outset. As part of our integrated campaign, this message will continue to unfold across various mediums, ensuring it reaches and resonates with audiences far and wide.”
Reclaiming the Asterisk for Transparency
CMC Invest’s foundational belief lies in crafting a platform shaped by investors for investors, where trust and transparency are paramount. Eschewing hidden costs and convoluted gamifications of investing, CMC Invest beckons working professionals, especially those aged 25 and above. Whether they are novice investors or considering switching brokers, they can catch a glimpse of this pioneering campaign at five pivotal Clear Channel bus shelters across Singapore until 7 December 2023.
Reflecting on the vision behind this initiative, Melissa Lwee-Ramsay, Country Marketing Manager Singapore for CMC Invest (Singapore), stated, “The retail investment market has grown exponentially since the pandemic, as more investors see the value in accessing capital markets to grow their wealth. To meet this demand, many online brokerage services have started up in the region. But while investors have more options than before, they are also often misguided and let down by sign-up bonuses with numerous T&Cs hiding fees and costs that eat away at their long-term profits. CMC Invest doesn’t just dare to be different, we are doing the complete opposite — we want our investors to take a good look at their T&Cs to understand exactly where their money goes when investing on our platform. We are reclaiming the asterisk as a symbol of our commitment to radical transparency and reinventing it as a creative device and an unforgettable mnemonic. More than just wanting every investor to understand what they are investing in and saving long-term costs on, we want them to be informed the moment they begin their journey with us. Our collaboration with Clear Channel enabled us to leverage its creative buy platforms to drive home the execution of radical transparency with a transparent 3D Asterisk at selected bus stops and other out-of-home ad platforms, while also offering viewers an interesting take on financial terms and concepts through the intricately conceptualised whimsical World of CMC.”
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Cheryl Loon, Senior Marketing Manager at Clear Channel Singapore, added, “Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity. CMC Invest’s asterisk idea illustrates what’s unique to OOH advertising — the potential to seamlessly integrate imaginative storytelling in a public space, creating a memorable impact on the audience.”
A Word of Caution
It’s vital to note CMC Invest’s disclaimer: The platform operates on an execution-only basis. Investing entails risks, and the services may not cater to everyone. Every prospective user should meticulously weigh the risks and evaluate the platform’s suitability based on their financial scenario. For a comprehensive understanding and detailed risk disclosure, interested parties should visit www.cmcinvest.sg.
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