Clemenger BBDO has made bold strides by strengthening its strategy team, welcoming four renowned experts to lead the charge in reframing strategy for a new era. The appointments of Experience Strategy Director Jon (JT) Turton, Senior Strategy Director Vanessa (Ness) Quincey, Head of Product Maya Mausli, and Head of Strategy Brooke Thompson signal the agency’s commitment to innovation across marketing, experience, and technology.
Bringing Expertise to the Forefront
These appointments inject deep expertise across the strategic landscape. Jon (JT) Turton, with extensive experience in CX, customer-centric design, and business transformation, is set to revolutionize how Clemenger BBDO approaches digital transformation. Having led transformations for iconic brands like Bunnings, JB Hi-Fi, and Country Road Group, JT will be pivotal in evolving Clems’ renowned brand thinking throughout the customer experience.
Vanessa (Ness) Quincey, who has spent the last decade at global agencies such as TBWA\Chiat\Day, GREY, and VaynerMedia, operates at the intersection of brand and social strategy. Ness excels in embedding clients into cultural conversations, offering Clems a sharp tool to strengthen brand presence in modern-day culture.
Maya Mausli brings a wealth of experience from companies such as Samsung Australia, McCann Worldgroup, AKQA, and PwC. Her expertise spans product and service development, leveraging connections, content strategy, analytics, and enterprise AI to ensure clients stay ahead of the curve.
Brooke Thompson, previously Strategy Director with whiteGREY and Mindshare, has a deep understanding of connections and marketing strategy. Her role will be pivotal in guiding some of Clemenger BBDO’s most iconic brands and steering the agency’s overall strategic vision.
Strategic Vision for a New Era
Clemenger BBDO’s Chief Strategy & Experience Officer, Simon Wassef, underscored the significance of this team expansion:
“Clems has a long history of reframing businesses, behaviours and culture. Now, we are reframing strategy for a new era in culture, marketing, experience and technology with these world-class talents. A company with Clems’ ambition needs strategists of this calibre.”
He further added:
“Ness is a gun whose grasp of how to build brands in culture is exactly what we need. Maya’s ability to solve really hard business problems is prodigious. JT enables us to drive our renowned brand thinking throughout the customer experience. Brooke’s insight and empathy make her an incredible Head of Strategy. I’m stoked to round out the strategy department with these legends alongside behavioural scientist Helena Duniec, brand strategist Cecilia Hund and head of Cultural Design, Rhian Mason.”
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A Future-Focused Move
This latest development follows Clems’ launch of its Social, PR & Influence practice, Chemistry Set, designed to help brands craft cultural relevance and achieve brand fame. The move positions Clemenger BBDO as a forward-thinking agency, continually evolving to meet the demands of modern business landscapes.
