In a significant move within the advertising industry, Publicis Groupe has announced Clare Pickens as the new CEO of Leo Burnett Australia, set to take charge in April. This appointment concludes a worldwide search for a visionary leader capable of steering the agency into its next chapter of creative excellence and innovation.
A Rich Tapestry of Global Experience
Pickens brings to the table an impressive track record from her tenure at Wieden+Kennedy, where she was instrumental in leading brand strategy and creative quality across major global markets including Amsterdam and London. Her portfolio boasts successful campaigns for high-profile clients such as Uber, Nike, Mondelez, Instagram, Heineken, P&G, Netflix, Diageo, Levi’s, and Booking.com.
Her leadership roles have spanned across the globe, including her time as Global Managing Director at Red & Co., and more recently, as Managing Director of HERC Amsterdam. Pickens’ diverse experience underscores her ability to drive creative innovation and business growth.
A New Era of Creative Leadership
Upon her appointment, Pickens expressed enthusiasm about joining the Leo Burnett team in Australia, recognizing the agency’s legacy of delivering impactful creative work. “I am deeply excited by the opportunity… I’m looking forward to rolling up my sleeves and helping usher in a new phase of progressive partnership and business solutions with our wide client base,” she stated.
Michael Rebelo, CEO of Publicis Groupe ANZ, praised Pickens for her progressive approach to creativity and her proven track record in leading agencies to commercial success. “Her commercial acumen has been honed leading creative agencies focused on building business through creativity. We are excited to bring such a unique international leader to Australia to lead Leo Burnett,” Rebelo commented.
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As Clare Pickens steps into her role as CEO, the Australian advertising sector watches with anticipation. Her global perspective and innovative approach promise to invigorate Leo Burnett Australia with fresh ideas and strategies, potentially setting new benchmarks for creativity and effectiveness in the industry.
