Citadines’ passion for city living finds its expression in the rich coffee culture of cities worldwide. Their signature, ‘For The Love of Coffee’, isn’t just a catchphrase—it’s a commitment to offering guests unique, immersive coffee experiences regardless of their global location. With this year’s coffee activations spanning over 120 Citadines properties in 31 countries, this campaign marks the most significant participation since its inauguration in 2021.
The Heartbeat of Every City
Citadines seeks to immerse travellers in a city’s distinctive coffee culture, making each cup an exploration of that city’s essence. Through curated coffee experiences, guests embark on a sensory journey, uncovering the soul of each city, sip by sip.
In her statement, Ms. Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, reflected on the significance of Citadines in the Ascott portfolio and said, “As our fastest growing brand with almost 200 properties to date, Citadines is a very important brand in Ascott’s portfolio. Supported by its design versatility, favourable guest demographics and resilient market fundamentals, we are confident to continue growing Citadines, which has one of the most extensive global footprints amongst aparthotel brands. We have pivoted our offerings towards a hybrid model that would not only allow us to offer the option of both hotel rooms and serviced residences, but also a robust programme that better caters to the lifestyle needs of our guests.”
She further encapsulated the brand’s philosophy, stating, “At Citadines, coffee is more than a beverage; it’s a symbol of the city’s spirit. Just as every city has its unique landmarks, traditions, and culture, so does its coffee. Citadines is dedicated to showcasing the diversity of each city through its coffee. From the rich Café Crème of Paris to the aromatic Kopi-O in Singapore, Citadines offers coffee experiences that will activate the infinite possibilities of city living. This International Coffee Day, whether you’re a coffee connoisseur or just looking for a unique way to experience city living, Citadines invites you to embark on a journey of taste, culture, and discovery. At Citadines, every cup tells a story, and every city has its own tale to share. Come, sip, and savour the flavours of the city with us. We can’t wait to brew up unforgettable memories with you.”
Around the World in a Coffee Cup
Citadines offers travellers a chance to delve deep into coffee cultures spanning from Vietnam’s “Flavourful Fusion” to the “Coffee and Community” of Singapore, the “Romantic Aromas of Cafés” in Europe, the rich coffee heritage in Indonesia, the vibrant café culture in Australia, the coffee revival in the Philippines, the emerging coffee traditions in China, and the age-old “Coffee of Hospitality” in the Middle East.
Also read: Kopi Kenangan’s Grand Entry into Singapore: A New Chapter in Southeast Asian Coffee Culture
Citadines: Synonymous with City Living
The name Citadines, which translates to ‘city dwellers’ in French, perfectly captures the essence of the brand. Living up to its tagline, ‘For the Love of Cities’, Citadines guarantees travellers both the comforts of a serviced residence and the adaptability of a hotel. This brand’s dedication is evident in its consistent effort to curate distinctive experiences for its guests, evident in its brand signature programme, activ∞.
Beginning mid-October, Citadines will introduce a series of short-form videos, inviting guests to experience city living like never before.
For more insights into the signature brand experiences at Citadines properties worldwide, visit Citadines Brand Experiences.
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