By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    data.ai
    2024 Mobile Insights: data.ai Reveals Game-Changing Trends and Predictions
    2 days ago
    Atlas Copco
    Atlas Copco Spearheads Sustainability with ‘Go Green Singapore’ Campaign
    2 days ago
    'Louie The Flyhunt
    Mortein’s ‘Louie The Flyhunt’ Campaign: A High-Tech Manhunt Adventure in Australia
    2 days ago
    Latest News
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    15 hours ago
    Navigating The Future: Cloud Trends and Predictions 2024 
    22 hours ago
    Sedin Gabeljić on Conversational AI: Shaping the Future of Customer
    2 days ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    OYO hotel
    OYO Revives Self-Managed Hotels in Premium Segment
    1 week ago
    Samsung-owned Harman acquires multi-device audio platform Roon
    Samsung Enhances Music Experience with Roon Acquisition
    2 weeks ago
    MS Dhoni with Tagda raho Co-Founder
    Dhoni Backs Tagda Raho, Boosting India’s Fitness Heritage
    2 weeks ago
    Latest News
    Navigating The Future: Cloud Trends and Predictions 2024 
    22 hours ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
    New Study Highlights Vast Differences in Civil Lawsuit Processing Times Across the US
    5 days ago
    Lenskart’s Bold Expansion: 400 New Stores in SE Asia by 2025
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023
    15 hours ago
    Taylor-Swifts-Unprecedented-Triumph-as-TIMEs-Person-of-the-Year-2023
    Taylor Swift’s Unprecedented Triumph as TIME’s Person of the Year 2023
    15 hours ago
    wildbean cafe Unveils Exciting ‘Drives you Cravey’ Campaign in Australia and New Zealand
    14 hours ago
    Latest News
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    14 hours ago
    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
    14 hours ago
    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
    14 hours ago
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    15 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Maine Leads in Fatal Crashes
    Maine Leads in Fatal Crashes Involving Fixed Objects, New Study Reveals
    2 days ago
    Paul and Mike
    Paul And Mike: Indian Chocolatier Triumphs at World Finals
    5 days ago
    The-Most-Sought-After-Brands-in-TikTok-Clothing-and-Home-Hauls-–-A-Comprehensive-illumin-Study
    The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study
    1 week ago
    Latest News
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    14 hours ago
    Unlocking the next marketing revolution with generative AI
    2 days ago
    TUMI’s Grand Reopening at Marina Bay Sands Showcases Local Inspired Elegance
    2 days ago
    Singapore-Finland Creative Alliance: ‘Flying Tigers’ Film Embarks on a Historic Journey
    2 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: China’s Livestream Revolution: A New Avenue for Wholesaling Coal
Share
Sign In
Notification Show More
Latest News
Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
Entertainment News Press Release
Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
Brand Highlights News Press Release
X (formerly twitter) icon
Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
Business News Technology
TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
News Press Release Trends
Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023
News Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > China’s Livestream Revolution: A New Avenue for Wholesaling Coal
News

China’s Livestream Revolution: A New Avenue for Wholesaling Coal

profile
Last updated: 2023/06/16 at 4:08 PM
Azleen Abdul Rahim
Share
3 Min Read
China's Livestream Revolution
SHARE

On China’s bustling retail livestreams, which captivate millions of viewers, an increasingly diverse range of products are being sold. These range from the usual assortment of shoes, cosmetics, and baby products to the more unexpected – massive shipments of sulphurous coal.

China’s coal inventories, both at its ports and power plants, have swelled to unprecedented levels in recent weeks. A sluggish economy has diminished demand from utilities and steel mills, reducing the need for abundant, low-cost imported fuel. In response to this trend, some coal miners have devised innovative methods of reaching out to their customers.

Also Read: Malaysian Home Ministry to Revise Decades-Old Gambling Laws amid Online Betting Surge 

In a recent livestream hosted by Huaze Coal Industry, viewers were presented with an unconventional sight. A young woman, dressed in a blue hardhat and a mining boilersuit, held up a lump of coal. Superimposed against a backdrop of a warehouse, she promoted powdered coal boasting an energy content of 5,500 kcal. This product was offered directly from a mine in Shanxi province, priced between 570-600 yuan (approximately US$79.55-US$83.73) per metric ton.

The minimum shipment size, ranging from 30 to 35 tonnes and transported via train, signals that the target market for these livestreams is wholesale industrial buyers. In comparison, domestic thermal 5,500 kcal coal was being traded at around 800 yuan (US$111.64) per tonne as of last week, according to trading sources.

Although hard commodity wholesaling is not a completely new phenomenon on China’s streaming platforms, the trend appears to be escalating. Three of the most active channels on Douyin identified by Reuters – Huaze Coal, Guohai Daily Coal Price, and Jixing Coal – have collectively conducted 164 such online events so far this quarter. This number is a noticeable increase from the 120 events last quarter and 107 events in the fourth quarter of 2022.

The rise in the number of these online wholesaling events indicates that livestreams are rapidly becoming a vital platform for reaching out to large-scale industrial buyers, effectively revolutionizing the landscape of commodity trading in China.

Based on reporting from The Star

You Might Also Like

Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation

Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations

Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States

TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products

Moissanite Shines Bright in Oregon’s Festive Gemstone Trends for 2023

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: china, coal inventories, commodity trading, digital marketing, Douyin, Huaze Coal Industry, livestreams, wholesale industrial buyers

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Azleen Abdul Rahim June 16, 2023 June 16, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Azleen Abdul Rahim
    Follow:
    I write about marketing strategy, entrepreneurship and life.
    Previous Article Singapore's Tech-Leap Singapore’s Tech-Leap: Progressive Deployment of Police Patrol Robots Across the City-State
    Next Article Malaysian Healthcare The Reformation of Malaysian Healthcare: How Adequate Funding Is Key
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8.6k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    202 Followers Follow
    184 Subscribers Subscribe

    Latest News

    Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation
    Entertainment News Press Release 13 hours ago
    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations
    Brand Highlights News Press Release 14 hours ago
    X (formerly twitter) icon
    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States
    Business News Technology 14 hours ago
    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products
    News Press Release Trends 15 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Juree Asia Awards 2023 A Showcase of Cinematic Talent and Innovation
    EntertainmentNewsPress Release

    Juree Asia Awards 2023: A Showcase of Cinematic Talent and Innovation

    13 hours ago
    Brand HighlightsNewsPress Release

    Vietjet’s New Campaign “Real Deal to New Me, Let’s Vietjet!” Brings Exciting Offers and Festive Celebrations

    14 hours ago
    X (formerly twitter) icon
    BusinessNewsTechnology

    Elon Musk’s xAI Launches Grok AI Chatbot for X Premium+ Subscribers in the United States

    14 hours ago
    NewsPress ReleaseTrends

    TikTok’s Trendsetting Trio: Pinning Down Millions in Sales with Viral Products

    15 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.