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Marketing In Asia > Blog > Press Release > Chantel Shafie Jewellery Introduces The Eternal Dragon Collection 
Press Release

Chantel Shafie Jewellery Introduces The Eternal Dragon Collection 

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Last updated: 2024/10/24 at 4:39 PM
MIA Editor
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The Eternal Collection - Bracelet in onyx, Signet ring in onyx
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Incorporating traditional Chinese motifs and symbolism, this handcrafted collection marks the official launch of the Hong Kong-based fine jewellery brand

Chantel Shafie, a Hong Kong-based fine jewellery designer with more than a decade of experience creating unique bespoke designs and custom bridal jewellery for private clientele announces the official launch of her eponymous brand with the unveiling of The Eternal Dragon Collection. Chantel Shafie Jewellery reflects its founder’s multicultural heritage, her love and connection to her Hong Kong home, and her long-held fascination with tradition and symbolism, offering empowering pieces that are visually striking and resonate across diverse cultures and communities. Each design is handcrafted using recycled gold and the highest quality ethically sourced stones.

The inspiration for The Eternal Dragon Collection emerged from the success of Shafie’s earlier The Signature Medallion Collection, which featured international vintage 22k solid gold coins set into diamond medallions. From this, to honour the place she calls home, Shafie went on to create The Chinese Zodiac Series using Hong Kong coins depicting zodiac animals. Each representing a unique story, the medallions quickly became cherished symbols for families wishing to commemorate children’s births or significant life events. They also came to define Shafie’s unique approach to jewellery design as an Anglo-Persian who has lived in Hong Kong for 20 years and maintains a vision of creating sentimental jewellery that clients connect to on a personal level.

The Eternal Dragon Collection (from L to R): Bracelet, Signet Ring in onyx, Medallion Necklace in mother-of-pearl and onyx

The Eternal Dragon Collection

Encompassing a necklace, medallion necklace, bracelet, and reversible signet ring, The Eternal Dragon Collection blends traditional Chinese motifs with contemporary design elements. Its intricate design centres around a mighty dragon and auspicious clouds, with the two motifs adorning opposite sides of a lucky feng shui coin. 

Shafie, with the guidance of a Hong Kong-based feng shui master and the expertise of a master dragon carver, selected and designed each element based on its cultural and spiritual significance. The coin represents heaven (the circle) and earth (the square hole) and is said to attract harmony and abundance. The clouds stand for good fortune, positive energy, and spiritual growth, while the dragon conveys dynamic energy and symbolises success and prosperity.

Each piece in The Eternal Dragon Collection is adorned with diamonds and inlaid with one of six ornamental stones chosen for their unique properties. These include white mother-of-pearl, linked to emotional balance and nurturing qualities; onyx, recognised for its grounding properties and strength; jade, regarded as a stone of harmony and prosperity; red jasper, known for its energising and stabilising effects; turquoise, associated with protection and communication; and lapis lazuli, celebrated for enhancing wisdom and intuition.

The Eternal Dragon Collection Bracelet (from top to bottom): mother-of-pearl, turquoise, lapis lazuli, red jasper, jade, onyx

The Eternal Dragon Collection is designed to enable wearers to connect with the jewellery on multiple levels. Each piece can be worn alone or stacked and layered with other signature Chantel Shafie designs.

Crafted with 18k recycled gold and ethically sourced diamonds, The Eternal Dragon Collection reflects Shafie’s commitment to creating ethical and environmentally sustainable jewellery. Her collaborations with local artisans and experts also speak to her efforts to preserve traditional craftsmanship in Hong Kong. 

“I hope that when people wear The Eternal Dragon Collection, they feel a sense of connection to their own personal stories,” says Chantel Shafie, founder of Chantel Shafie Jewellery. “Each piece is designed to evoke feelings of strength, protection, and positivity. Ultimately, I want to convey a message of empowerment, encouraging wearers to embrace their unique journeys and express their individuality.” 

The Eternal Dragon Collection:

Bracelet: HK$26,000

Necklace: HK$35,000

Reversible Signet Ring: HK$45,000 

Medallion Necklace: HK$60,000

The Eternal Dragon Collection is available for purchase at www.chantelshafie.com. Pieces will be crafted and shipped within four weeks from the order date. 

About Chantel Shafie Jewellery

Chantel Shafie Jewellery is a Hong Kong-based fine jewellery brand known for blending traditional motifs with contemporary designs to create timeless pieces that resonate across diverse cultures and communities. Founder Chantel Shafie combines her Anglo-Persian heritage and multicultural background with more than a decade of experience creating bespoke designs for private clientele. Showcasing her commitment to craftsmanship and sustainability, Shafie’s meaningful jewellery is visually striking, honours personal stories and beliefs, and conveys an enduring positive energy.

For more information, visit chantelshafie.com and follow on Instagram @chantelshafie.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    MIA Editor October 24, 2024 October 24, 2024
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