By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Celebrate Lunar New Year (Tsagaan Sar) With New Marketing Resolutions
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Celebrate Lunar New Year (Tsagaan Sar) With New Marketing Resolutions
Buzz

Celebrate Lunar New Year (Tsagaan Sar) With New Marketing Resolutions

profile
Last updated: 2024/08/19 at 4:14 PM
Ariunaa
Share
5 Min Read
Tsagaan Sar - Lunar New Year
SHARE

For many people in Asia, it’s the new year. In Mongolia we celebrate Tsagaan Sar and for others it’s Lunar or Chinese New Year. The Mongolian Lunar New Year is known as Tsagaan Sar (“white moon”) – the first day of the year according to the Mongolian lunar calendar. It’s a time of visiting family and friends, exchanging gifts and eating great food together.

It’s also a time of new beginnings.

With this festive mood in mind here are the top 5 new year marketing resolutions you should consider.

Share great experiences. One of the most important parts of lunar new year is sharing a meal, or generally meet up with loved ones and spending time together. The same can be true for brands. Your customers are the most important people in your world but are you sharing new experiences with them? Now is the right time to discuss your new products or services. It’s also a good time to try new things. Digital marketing continues to be a huge growth area for many brands. More and more consumers are embracing digital as their preferred channel for buying products or dealing with customer service challenges. Have you updated your website, social channels, e-commerce or mobile apps to engage with 2019’s consumer?

Give gifts and show your appreciation. It is the season of giving! Companies and brands don’t need to always focus on how much money they can make. Sometimes it’s the right to give back to the community. Responsible marketing and corporate social responsibility are becoming more important than ever. In Mongolia and around the world, people struggle with the challenges of winter, with poverty and generally struggle to keep up with the changes in the modern world. It’s time to embrace a giving mentality and help your loyal customers and the community you operate in.

Reconnect with old friends. The lunar new year is mostly about reconnecting with your family, friends and loved ones. This can also be true of products and brands. Often loyal customers are forgotten in the rush to acquire new users. It’s the right time to reflect on the customers that have helped build your business up until now. Start with a CRM program aimed at reconnecting with older customers. Focus on ways to reengage or restart a relationship with your long-time customers. This could be through your social media channels (as your greatest fans are probably there, saying nice things about you) or sending a direct, personalised email to them.

Show off a little bit. At this time of year, it’s “out with the old and in with the new”. New clothes, new attitude, new you! As a marketer it can also be time to show off a little bit. Tap into the positive mood that many people have now. Show off your new products, invite in your VIP customers to new events or sneak-peaks of what is coming. New is always exciting and as a marketer your job is to show off what great products are coming this year.

Get healthy. The biggest problem with Tsagaan Sar or Lunar New Year is too much delicious food! It’s a time of food and overeating. Now that the new year has started its time to get fit and healthy. The same thing is true of your brand and product marketing. Is your marketing getting a bit lazy? Are you trying new things, or getting fat on the old way of doing things? Why not try engaging your customers in new and exciting ways? 2019 is a year to embrace mobile marketing, to win with digital marketing and to use consumer data in new and better ways. Go through an audit of your 2017 and 2018 marketing campaigns. See what worked and what didn’t. If you’re a smart marketer, ensure that you have marketing budget to test new ideas with your customers.

Try to be lean and spend less, while doing more effective marketing. Happy New Year!

You Might Also Like

How conversational commerce benefits marketers

Pepsi Surprises Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment

Maximising Loyalty ROI: A Guide for Retail Marketers

Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

Qualtrics to Introduce Experience Agents at X4 Conference, Redefining the Future of Experience Management

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: marketing, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Ariunaa August 19, 2024 February 14, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Ariunaa
    Follow:
    Ariunaa is a Digital Marketing professional with various experience in the B2C and B2B environments.
    Previous Article Chinese lunar new year celebration Alipay: Mobile Payment Is Now A Norm For Chinese Outbound Travelers
    Next Article employee using LinkedIn for Job search How To Use LinkedIn Effectively During Your Job Search
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 2 days ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Sangeeta Mudnal
    BrandingMarketing

    How conversational commerce benefits marketers

    2 weeks ago
    Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment
    Press Release

    Pepsi Surprises Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment

    1 month ago
    market mall retail photo
    Marketing

    Maximising Loyalty ROI: A Guide for Retail Marketers

    2 months ago
    Jonathan_Reeve_Headshot
    EducationExpertsOpinionSociety

    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy