Marketing in Asia Exclusive Interview: Teejae Sonza, Coca-Cola Trademark Category Marketing Head, ASEAN & South Pacific.
At the heart of this comeback are two powerful forces: nostalgia and…
Malaysia Launches Groundbreaking Creators IRL Programme to Combat Online Scams and Promote Digital Safety
In a trailblazing initiative, Malaysia has launched the Creators IRL (In Real…
Examining the Ethics of Influencer Marketing in Malaysia
The rise of influencer marketing in Malaysia reflects a global trend. Social…
Cheil’s Experience Commerce Bags Digital Agency Mandate for SAVSOL, India’s Leading Engine Oil Brand
Experience Commerce (EC), a leading digital agency within the Cheil Network, is…
Altering Brand Presence: Considering Alternative Social Media Platforms Beyond Instagram
In the realm of digital marketing, brands are constantly seeking new avenues…
Cheil’s Experience Commerce Becomes Social Media Agency for Nissin Geki Korean Noodles
The account was won following a competitive multi-agency pitch. Through this partnership,…
Southeast Asia Gets Its First TikTok Advertising Awards: Celebrating Creativity and Community Engagement
The inaugural TikTok Advertising Awards have debuted in Southeast Asia, according to…
Tinder Celebrates Gen Z Authenticity in New Korean Campaign: “There’s No Wrong Choice”
The world-renowned dating app Tinder has just unveiled an energetic campaign in…
Tinder Empowers Southeast Asian Youth with Localized Dating Safety Guide
Among young adults in Southeast Asia, dating app Tinder's efforts to provide…
Celebrate Ramadan and Raya with #KongsiBersama: TikTok Launches Malaysian Video Fest!
With #KongsiBersama, a one-of-a-kind video fest aimed at uncovering the most fascinating…
Dailyhunt in Talks to Acquire Social Media Platform Koo: A Potential Game Changer in the Indian Digital Landscape
The Indian digital landscape may be on the cusp of a major…
TikTok Shop Champions Women Creators: A Tale of Triumph and Inclusion
As we enter an era where online communities may make or ruin…
Bumble Inc. Steps Up with AI to Safeguard Online Dating: Introducing Deception Detector
On Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) unveiled its newest innovation,…
Taylor Swift’s Historic Grammy Triumph: A New Record Set
In an evening that will be etched in the annals of music…
APAC’s Consumer Landscape Transformed: Insights from TikTok’s Latest Report
With the release of their comprehensive whitepaper titled "Shoppertainment 2024: The Future…
