Chennai, India – August 2024 – In the competitive world of commercial photography, Bitty Clicks stands out as a pioneer in visual storytelling, particularly in the realms of food and product photography. Founded and led by the gifted photographer M. Sharmila, Bitty Clicks has been making waves across India, transforming ordinary scenes into captivating visual narratives for over a decade.
From Baking to Branding: Sharmila’s Inspiring Journey
Sharmila’s journey into the world of photography began as a personal passion project. A decade ago, she started a blog dedicated to home baking and dessert recipes. Armed only with her phone, she began capturing her creations, gradually realizing her innate talent for food styling. As her photos gained admiration and traction, Sharmila decided to take a leap of faith. She invested in a basic camera and relied solely on natural light, turning her passion into a career that would soon catch the attention of top brands.
Her expertise didn’t go unnoticed. Over the years, Sharmila has conducted more than 50 workshops—both online and offline—on food styling and photography, emphasizing the use of natural lighting. Her journey from a home baker to a sought-after commercial photographer and videographer is a testament to her dedication, creativity, and unwavering commitment.
Elevating Brand Photography with Visual Storytelling
What sets Bitty Clicks apart is its focus on theme-based projects and strong visual storytelling. Sharmila’s approach begins with a well-crafted storyboard, tailored specifically to each client’s needs. This ensures that every visual aligns with the brand’s identity, creating a unique and compelling narrative.
Equipped with advanced professional cameras, sophisticated artificial lighting, and the latest tools, Bitty Clicks elevates brand photography to new heights. Sharmila specializes in food and food-related product photography, where each image is meticulously crafted to resonate with the brand’s message.
“I specialize in creating unique storytelling visuals that enhance each brand’s message and identity. Every brand has its own story to tell, and I strive to capture that in a style that’s distinctly theirs,” says Sharmila.
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Portfolio Highlights and Notable Collaborations
Bitty Clicks has collaborated with some of the most prestigious brands in the industry, including Chumbak, Freedom Tree, Ossorro, P-Tal, Catch Masala, Titan, HyFun Foods, and Dawaat. Noteworthy projects include:
- P-Tal Cookware: An Instagram video that beautifully captures the essence of traditional cookware.
- Onam Festival: A vibrant Instagram video celebrating the rich cultural heritage of Kerala.
- Ice Cream Theatre Video: A whimsical Instagram video that transforms a simple ice cream into a delightful visual experience.
Sharmila offers a diverse range of services, including food photography and videography, product photography and videography, and stop-motion. Her clientele spans cafes, fine-dining restaurants, resto-bars, food brands, food magazines, cookbooks, and various product categories. To cater to diverse client needs, Bitty Clicks offers customizable packages, ensuring that each project receives the attention it deserves.
The Road Ahead: Bigger Studio, Bolder Visions
As Bitty Clicks continues to flourish, exciting developments are on the horizon. A bigger studio space is set to open in September 2024, promising even more innovative and captivating visual stories. With upcoming projects and a growing portfolio, Bitty Clicks remains a reliable partner for brands looking to elevate their visual identity through powerful storytelling.
For more information, visit www.bittyclicks.com or follow @bittyclicks on Instagram.
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