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Marketing In Asia > Blog > Business > News > Technology > CAPCOM Returns to gamescom asia with a Spectacular Showcase; Shawn Layden Headlines the Business Area Conference
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CAPCOM Returns to gamescom asia with a Spectacular Showcase; Shawn Layden Headlines the Business Area Conference

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Last updated: 2024/07/11 at 5:21 PM
vaibhav khobragade
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CAPCOM Returns to gamescom asia with a Spectacular Showcase; Shawn Layden
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Gamescom Asia, the premier video game event in the region, is set to take place from October 17-20, 2024, at Suntec Singapore Convention & Exhibition Centre. The fourth edition promises to be more exciting than ever, featuring CAPCOM’s return and a star-studded lineup of industry experts and gaming personalities.

CAPCOM’s Grand Return

CAPCOM, a global leader in video game development and publishing, is back at gamescom asia, kickstarting the B2C entertainment area with a spectacular showcase. Attendees will get a chance to experience hands-on demos of CAPCOM’s upcoming games and witness the thrilling CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE. This official Street Fighter™ 6 tournament is set to deliver an electrifying experience for fans and industry professionals alike.

Industry Insights from Shawn Layden

Headlining the business conference is Shawn Layden, former CEO of Sony Interactive Entertainment America (SIEA). Layden, an industry expert who played a pivotal role in shaping the iconic PlayStation brand, will share his insights and predictions about the gaming industry in a fireside chat. His presence underscores the event’s importance as a hub for gaming industry knowledge and networking.

Entertainment Area Highlights

The entertainment area promises a weekend packed with excitement from October 18-20. Fans can look forward to live stage entertainment, meet-and-greet sessions with their favorite gaming personalities, and immersive experiences in various featured areas, including esports, cosplay, board games, and retro games.

BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, is among the first to join the entertainment stage program. Additionally, J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR2024, will perform, adding to the star-studded lineup.

Growing Significance of Southeast Asia in Gaming

Daria La Valle, Project Director at Koelnmesse, organizer of gamescom asia, expressed excitement about the event’s growth: “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

Gamescom Asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, further solidifying its position as the premier hub for Asian gaming. With participation from global companies and country pavilions from Singapore, Thailand, and Spain, the event showcases the diverse and dynamic gaming culture in the region.

Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure

Business Area Conference

The business area conference, held on October 17-18, will feature over 80 industry experts presenting the latest gaming trends, game design principles, and marketing strategies. Confirmed speakers include Shandhi Sayogo from Agate International, Luna Javier from Altitude Games, Amir Ghareaghadje from CD Projekt Red, and many more.

The event also marks the return of the gamescom asia pitch competition, spotlighting top gaming industry talent competing for titles such as Most Anticipated Game, Best Pitch, and Best Game Design.

Don’t Miss Out

Gamescom Asia 2024 promises to be an unmissable event for gaming enthusiasts, industry professionals, and anyone passionate about the future of gaming. For more information and updates, visit www.gamescom.asia

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    vaibhav khobragade July 11, 2024 July 11, 2024
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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