Bud, the Singapore-born PR and content agency for disruptive brands, has officially launched operations in the Philippines, deepening its roots in Southeast Asia and reinforcing its commitment to delivering impact for clients across the region.
Leading the charge in the Philippines is Kiana Carreon, newly promoted Account Director for Bud Manila, who brings with her a strong track record in consumer and corporate PR, brand building, and campaign strategy. Kiana will be stewarding Bud’s expansion and operations in the country, supported by a growing local team.
The expansion is anchored by the growth of two of Bud’s flagship clients in the Philippines — ACMobility, the mobility arm of Ayala Corporation, including its automotive partners BYD and Kia, and Axelum Resources Corp, the country’s leading fully integrated manufacturer of premium coconut products — both of whom have grown their engagements with Bud for a second consecutive year.
“Manila has become an obvious next step for Bud. The Philippines is full of creative energy and commercial opportunity, and it’s becoming a key market for brands growing across APAC” said Oliver Budgen, Founder and CEO of Bud.
“In her three years already at Bud, Kiana has proven she gets Bud, she gets the market, and we’re lucky to have her at the helm. Being able to ride alongside bold, ambitious brands like ACMobility and Axelum is a real validation of what we’re building and we couldn’t be more excited to build a long term business here” he continued.
“For me, this launch is both professional and deeply personal,” shared Patricia Malay, General Manager of Bud. “Having spent over two decades working in the Philippines, leading some of the country’s top network agencies, I’ve seen firsthand how much the communications industry has evolved, especially how much talent and potential there is here. At Bud, we believe in building teams that reflect the pulse of the markets we operate in. Kiana’s leadership and local insight are exactly what we need to serve our clients with relevance and ambition. Manila is just getting started and we’re ready to grow with it.”
“I’m proud to be launching Bud Manila and shaping work that’s meaningful, strategic, and fresh. There’s a strong appetite here for communications that move the needle — and I look forward to growing our team, our impact, and the brands we’re entrusted with,” shared Kiana Carreon, Account Director, Bud Manila.
Both ACMobility and Axelum’s continued partnership reflects Bud’s strength in delivering tailored communications strategies in the Philippines’ evolving media and business landscape.
“As ACMobility continues to drive innovation and sustainability in the mobility sector, having a communications partner that understands our vision is essential. Bud has consistently delivered strategic and creative work that reflects our ambition and values. We’re excited to continue our partnership as they expand into the Philippines — a move that mirrors our own commitment to growth and excellence across the ACMobility business portfolio,” said Dino Obias, Chief Marketing Officer, ACMobility.
“Bud Communications has been a trusted partner in strengthening Axelum’s corporate reputation and advancing our sustainability initiatives. Their approach goes beyond traditional PR and truly mirrors our commitment to the industry and the communities we serve and operate in. Together, we’ve created impactful experiences for our customers and partners. This aligns with our dedication to setting the highest standards in quality and service in the coconut sector,” Mariam Chan Brimer, Global Marketing Director, Axelum Resources Corp.
Bud’s expansion into the Philippines underscores its long-term vision of building a borderless agency model, tapping into Southeast Asia’s creative and commercial hubs to offer clients regional insights with local execution.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
