“From a Startup to a Sensation: Mini Margeret’s BlissClub Journey”
Witnessing the burgeoning digital and start-up landscape, Mini Margeret, the CEO and founder of BlissClub, perceived an untapped potential to establish digital-first brands. In 2019, leaving her job behind, she embraced the venture of creating a direct-to-consumer women’s activewear brand.
After four months of rigorous market research, BlissClub was introduced as a community in March 2020, and by December, the brand had co-created its inaugural product with a community of active women. Margaret’s entrepreneurial expedition has been nothing short of spectacular. BlissClub hit an annual recurring revenue of INR 100 crores within its first 18 months, becoming one of the fastest-growing brands in India.
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Starting with a flagship product – ‘The Ultimate Leggings,’ the company now boasts over 30 hero products. The customer base has expanded significantly over the months, with two lakh women joining the BlissClub journey. Overcoming hurdles like customer retention, acquisition cost, and order fulfillment, Margaret emphasizes the company’s core – creating exceptional products.
Currently, the brand is expanding domestically and exploring offline presence, with flagship stores in Bangalore and Mumbai. Margaret reveals plans to launch a company app integrating commerce and community. To date, BlissClub has raised $15 million in funding, led by Eight Roads and Elevation Capital.
News based on an article from Entrepreneur.
