NX Nippon Express, the global logistics leader, has launched “Anything to Anywhere,” a bold new awareness campaign to amplify its presence in the European and North American markets. Created by branding agency WMH&I, the campaign’s central idea, Anything to Anywhere, underscores NX’s unique promise: nothing is undeliverable, and nowhere is unreachable. Whether it’s museum artifacts, cutting-edge semiconductors, or life-saving medical equipment, NX’s expertise, ingenuity, and precision ensure seamless delivery—no matter the challenge.
Building Awareness Across Borders
As NX Group continues to expand its reach in Europe and North America, the campaign aims to elevate brand awareness and attract new clients in these key markets. With Anything to Anywhere, NX communicates its ability to redefine expectations in logistics, appealing to businesses seeking a partner that can deliver with exceptional care and precision.
“The campaign isn’t just about moving goods from A to B, it’s about NX’s ability to solve seemingly impossible logistical challenges and make it look effortless,” said Wybe Magermans, Director of Growth & Strategy at WMH&I. “We expressed the company’s ethos of We Find the Way”.
The Art of Logistics
The campaign takes inspiration from NX’s Japanese heritage, blending precision with artistry. Each object is delicately wrapped to reflect the meticulous attention NX brings to its clients’ cargo. The wrapping itself is a homage to Japan’s globally renowned craftsmanship, drawing inspiration from the art of origami and paper folding.
James Flint, Design Director at WMH&I says: “The details are key: the paper texture is subtly realistic, evoking the human touch and showcasing the care, consideration, and purpose behind each delivery”.
NX’s brand colours are used in the binding, symbolising a polished final touch and reinforcing the brand’s identity. Destination labels further bring the story to life, featuring real and aspirational delivery locations—from Antarctica and Route 66 to the Moon—highlighting NX’s ability to deliver the extraordinary, anywhere in the world.
A Long-Standing Partnership
This campaign builds on a long-standing relationship between NX and WMH&I. The two first partnered in 2019 for NX’s corporate identity rebrand, setting the foundation for a creative collaboration that continues to deliver impactful results. With WMH&I’s creative expertise, NX is showcasing its unparalleled ability to deliver even the impossible and cementing its place as a global leader in logistics.
CREDITS
Creative Director – Mark Nichols
Design Director – James Flint
Copywriter – Dylan Glover
Director of Growth – Wybe Magermans
Strategy Director – Ben Stewart
Creative Researcher – Alice Pukhova
Account Director – Kate Blewett
Account Manager – Eloise Percy-Davis
CGI – We Are Ink
Senior Artworker – Val McCrum
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