Bisleri, a household name in hydration, has taken a significant leap by introducing Bollywood icon Deepika Padukone as its first-ever global brand ambassador. The new campaign, Bisleri #DrinkItUp, marks a refreshing turn in the brand’s journey, showcasing Padukone in a vibrant rendition of the classic ‘Jhoom Jhoom Jhoom Baba,’ symbolizing the pure joy of drinking water.
Deepika Padukone: A Symbol of Contemporary Elegance
Deepika Padukone’s association with Bisleri is more than just a partnership; it’s a fusion of the brand’s longstanding heritage with modern, dynamic energy. Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd, expressed excitement about this collaboration, noting that Padukone’s work and values perfectly align with Bisleri’s philosophy. The campaign aims to visualize hydration in an iconic style, resonating with audiences globally.
Deepika Padukone on the Importance of Water
Deepika Padukone shared her enthusiasm for the campaign, emphasizing the importance of hydration as a cornerstone of a healthy lifestyle. The Bisleri #DrinkItUp campaign is a celebration of this vital message, encouraging everyone to embrace the joy and benefits of staying hydrated.
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Tushar Malhotra on Contemporary Branding
Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd, highlighted the campaign’s role in contemporizing the brand. The #DrinkItUp initiative is not just about promoting a product; it’s about fostering a deeper connection with consumers and sparking exciting conversations around health and hydration.
Expansive Reach and Engagement
Managed by Wavemaker and GroupM ESP, the campaign’s reach is expansive. Set to dazzle audiences across television, digital platforms, Out-of-Home media, and more, the initiative also includes influencer engagement and visibility on OTT platforms. Deepika Padukone’s presence will also grace Bisleri product packaging, ensuring a consistent and captivating brand experience.
Bisleri’s Vision for a Hydrated World
With Deepika Padukone at the helm, Bisleri’s #DrinkItUp campaign is more than a marketing strategy; it’s a movement towards a healthier, more hydrated world. As the brand evolves with modern times, it continues to champion the essential role of water in our lives, inviting everyone to join in this celebration of health and vitality.
