As the March school holidays approach, parents across Singapore are planning ahead not just to fill time, but to create more intentional, experience-rich moments for their children.
Pinterest has released its first-ever Parenting Trend Report, spotlighting how parents are not just trying to limit screen time, but actively designing screen‑smart, experience‑rich childhoods.
Parents are using Pinterest as a planning tool to bring more offline, hands-on experiences into everyday life, with rising searches1 globally for:
- “Screen free activities” (+200%)
- “Family traditions ideas” (+200%)
- “No phone summer” (+340%)
- “Digital detox aesthetic” (+95%)
Together, these trends point to a generation of parents who are actively shaping childhood around purposeful moments.
Designing for childhood in Singapore
In Singapore, as parents prepare for extended, unstructured time at home with the upcoming March school holidays, they are curating ideas around “paper dolls DIY” (+460%) and “felt crafts” (+165%)2. The rise in these searches locally points to increased interest in tactile, low-tech activities that encourage creativity and independence.
Homes are also increasingly becoming creative hubs. In Singapore, there is growing interest in “DIY kids playground” (+630%) and “life skills activities for kids” (+100%)3, which signals that families are reimagining everyday spaces as environments for hands-on learning, movement and skill-building.
Beyond crafts and home projects, parents in Singapore are also searching for toy ideas that support offline engagement. Interest in action-adventure themes is surging, with searches for “Lloyd Ninjago” (+965%) and “Kai Ninjago” (+930%) rising sharply. There is also a strong appetite for fantasy themes such as “Monster High DTI” (+685%).
At the same time, nostalgic, well-loved characters such as “Monchichi” (+550%), “Pocoyo” (+165%) and “Korilakkuma” (+120%) are gaining traction. Rather than passive entertainment, these searches suggest parents in Singapore are looking for toys and themes that extend into imaginative offline activities during the school break.
“Designing screen-smart activities that are unique and fun for children requires planning with creativity and inspiration. Parents are also time-strapped, so we’re glad that at Pinterest, we can offer a positive space for them to visually discover and easily curate more meaningful offline experiences,” said Ayumi Nakajima, Senior Director, Content Partnerships, APAC at Pinterest, “In Singapore, Pinterest has become an essential planning tool for modern parenting, where ideas are brought to life and turned into precious memories and experiences for parents and children alike.
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