Shikenso Analytics, a leading provider of AI-powered sponsorship analytics, has promoted Benedikt Becker to Vice President of Marketing. Since joining the company, Benedikt has played a pivotal role in scaling Shikenso’s brand, redefining industry standards for sponsorship measurement, and driving substantial business growth.
As Marketing Director, Benedikt’s leadership transformed Shikenso’s go-to-market strategy, delivering tangible, data-backed success:
• 12x lead generation, fueling Shikenso’s growth trajectory
• Drove record revenue from marketing-generated opportunities
• Led market expansion into European sports sponsorship, strengthening Shikenso’s impact beyond esports
• Recognized as a Top 10 Marketing & Sales Creator Malaysia on LinkedIn (Favikon), amplifying Shikenso’s global brand visibility
• Featured in industry publications and invited to speak at sponsorship & marketing conferences across multiple continents
Now, as VP Marketing, Benedikt will play a key role in disrupting the sponsorship intelligence market – bringing brands, rights holders, and agencies more transparency, accuracy, and real time data in measuring sponsorship performance. By leveraging Shikenso’s AI-powered solutions, Shikenso aims to replace outdated reporting methods with fast, verified, and actionable insights, helping brands optimize investments with confidence.
“Benedikt isn’t just a marketing leader – he’s a builder. He quickly became an essential part of Shikenso, spotting opportunities and executing with the same data-driven precision that defines our company,” said Tarik Amhamdi, Co-Founder & Co-CEO of Shikenso. “He’s a problem-solver who consistently goes the extra mile, and his strategic vision has transformed how we position ourselves in the sponsorship industry. I’m excited to see how he contributes in Shikenso’s scaling and growth mission.”
Benedikt’s elevation to VP reflects Shikenso’s commitment to redefining sponsorship intelligence – placing data-driven decision-making, AI innovation, and transparency at the core of industry transformation.
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