BBDO Hong Kong has had a strong start in the market with its creative awards success at this year’s Kam Fan awards, held in Hong Kong last night.
The agency took home 5 Golds and 5 Silver awards, as well as the coveted Grand Kam Fan – recognizing the McDonald’s “Back to the Beginning” campaign as Hong Kong’s most creative work. The campaign centred around a 10-minute short film which saw a collective of award-winning film experts nostalgically recreate the iconic and emotional opening of McDonald’s first restaurant in Hong Kong in 1975.
Maggie Cheung, Managing Director of BBDO Hong Kong, commented on the wins, “These wins are reflective of the amazing momentum we’ve got going at the agency. We can’t wait for continued and future successes we can share with our clients.”
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