The well-known ice cream company Baskin Robbins recently disclosed the introduction of new product categories and flavours for India’s upcoming summer season. The brand is well-known for its creative ice cream creations, and it has expanded its current portfolio to meet the changing needs of Indian consumers. The brand grew by over 35% over the prior year in FY22-23 thanks to the introduction of new products, and it anticipates continued strong growth in 2019. New product categories and flavours at Baskin-Robbins. In FY22–23, the brand grew.
New Product Categories
Ice cream manufacturers are introducing two new product categories, Ice Cream Rocks and Ice Cream Pizzas. The Ice Cream Rocks will be available in two flavors, Mississippi Mud and Cotton Candy. To make this statement active, we can say “The manufacturers are introducing two new product categories, Ice Cream Rocks and Ice Cream Pizzas, and they will offer customized bite-sized ice creams in the flavors Mississippi Mud and Cotton Candy.” Ice cream pizzas are mouthwatering pizzas with a decadent Belgian chocolate brownie base and Pralines and Cream or Cookies n’ Cream ice cream on top.
New Flavours
New ice cream flavours, including caramel milk cake, blueberry and white chocolate, fruit ninja. Fresh fruit cream sundaes are now available for fruit lovers. Introduction of two kid-friendly fairytale sundaes: the mermaid and the unicorn 30th Year Marking the celebration of the company’s 30 years of bringing joy to Indian consumers Refreshed brand and emphasis on introducing consumers to novel offerings From a single ice cream shop to over 850 locations across 239 cities in India and the SAARC region, the brand has evolved.
CEO Declaration
According to Graviss Group CEO Mohit Khattar’s statement (Baskin-Robbins). There is excitement among consumers for the newest lineup of decadent desserts and ice creams. Brand focused on consumers that continuously innovates the ice cream market. This season 17 new products are developed keeping in mind the consumer’s tastes in mind. Selected products are availble at all Baskin Robbins locations as well as on the company’s e-commerce website. Other options include popular modern trade shops, supermarkets, and e-commerce sites like Big Basket, Instamart, Zepto, etc. Swiggy and Zomato will be delivering the selected products
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The introduction of new product categories and flavours by Baskin-Robbins. For the summer season in India is proof of the company’s creativity and popularity with customers. The brand, which is celebrating its 30th year of bringing happiness to Indian consumers. It has updated its image and is diligently bringing new goods and experiences to the market. The recently introduced products are accessible to a wide range of customers, because they are offered through a variety of channels, including B2B and B2C.
