Malaysia, 21 May 2024 – AXN Asia, a leading English-language entertainment channel under KC Global Media, proudly announces its strategic partnership with Tourism Malaysia for the captivating production of ‘Unfading Memoirs.’ This innovative show, set to premiere in July 2024 across Asia, will reveal Malaysia’s rich cultural heritage and breathtaking landscapes through a fresh entertainment lens.
‘Unfading Memoirs’ represents a pioneering collaboration between AXN Asia and Tourism Malaysia, merging travel and entertainment in a multi-dimensional format. The series will launch across television and social media platforms, featuring beautifully curated experiences from various travellers’ perspectives. By encouraging user-generated content initiatives, viewers will not only share their travel experiences but also have the chance to win exclusive trips.
George Chien, Co-founder, CEO, and President of KC Global Media, expressed his excitement, stating, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”
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Hosted by renowned personalities and avid travellers, Justin Bratton and Selina Lo, alongside charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah, and Sarawak. ‘Unfading Memoirs’ seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving diverse experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips.
Mr. Manoharan Periasamy, Director General of Tourism Malaysia, echoed, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”
For more information on ‘Unfading Memoirs,’ visit AXN Asia’s social media platforms and for special deals to Malaysia, visit Tourism Malaysia Deals.
About AXN Asia
AXN features exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts.
CSI: Vegas, FBI franchise, The Rookie, NCIS: Hawai’i and The Amazing Race, AXN is defined not by a genre, but by an attitude that truly redefines action. In Asia, AXN reaches more than 18 million households in 18 territories.
Website: AXN-Asia.com | Facebook: @AXNAsia | Instagram: @AXNAsia | YouTube: AXN Asia |TikTok: @AXNAsia | X (Twitter): @AXNAsia
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG). Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
About KC Global Media
KC Global Media Entertainment LLC is a global multi-media company based in the United States. The brainchild of former Sony executives Andy Kaplan and George Chien, KC Global Media Asia (KCGM Asia) is Asia’s leading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by more than two decades of industry experience, KCGM Asia boasts an impressive portfolio of premium pay-TV channels in South-East Asia and Korea, including English-language general entertainment network AXN, anime channel Animax, South Korea’s ONE and Japanese entertainment channel GEM. By combining award-winning and well-loved entertainment formats with extensive knowledge and insight of the Asia Pacific market, KCGM Asia is paving the way for a new standard of entertainment in Asia and beyond.
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