Why Should Workforce Reduction Be A Side-Effect of A Brand’s Revenue Decline?
The resurgence of the pandemic in some parts of the world is…
MIA Research Report: Emerging Consumer Trends
As technology advances, it impacts how consumers behave hence shaping consumer trends.…
Nolan Level Inception: New Innerwear Therapy Campaign By DaMENSCH Is As Meta As It Gets
• A hilarious take on traditional innerwear ads, DaMENSCH Innerwear Therapy introduces…
L’Oréal Names Chief Digital And Marketing Lead For MY And SG
L'Oréal has appointed Lau Sook Ping to the role of chief digital…
CAMPAIGN CASE STUDY (Throwback): The Family Man Job Hunt
Brand: Amazon Prime Video India Summary After having a successful first season,…
5 Bitter Truths About Entrepreneurship No One Tells You
Passion is overrated - passion is not everything. While passion is important…
Acefour Accessories Has Roped In Jasprit Bumrah As Brand Ambassador For Its Eco-Friendly Luggage Brand ‘Uppercase’
Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as brand…
Why Apparel Brands Must Pivot Smartly To Build Salience
When urban youth seek a quick bite, what comes to mind immediately…
SkinQ: The Science-Backed, Dermatologist-Approved Skin Health Company Targeted At Indian Skin And Skin Of Color
In Search Of A Name Currently, there is a huge gap between…
Your L&D Rollout Model Is Hugely Impacting Your Business
The workforce of today values learning. They want an organization to invest…
TelioEV Appoints Mukesh Bansal As Chief Technology Officer
TelioEV, a company that provides electric vehicle charging networks, announced the appointment…
Emami Ropes In Katrina Kaif As Brand Ambassador For Its Spice Range
Emami Agrotech Ltd has appointed Katrina Kaif as the brand ambassador for…
Should You Bring More Customers Or Retain The Ones You Have: A Constant Dilemma For Brands
If you weren’t aware already, let us tell you that it’s more…
Pilgrim Collaborates With MyFroyoLand To Launch Their 1st Ever Lip Care Range
In a first-of-its-kind fun-filled collaboration, Pilgrim, a digital-first vegan skincare brand, is collaborating…
The Body Shop Introduces Edelweiss: The Resilient Flower With All The Antioxidant Power
Bringing the phrase ‘Flower Power’ to life, The Body Shop, a Britain-based…