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Marketing In Asia > Blog > Business > News > Apple’s iPhone 15 Series Unveiled in India: Features, Price, and More!
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Apple’s iPhone 15 Series Unveiled in India: Features, Price, and More!

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Last updated: 2023/09/14 at 2:26 PM
Divya Dubey
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Apple's iPhone 15 Series Unveiled in India:
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In a much-anticipated event, Apple has finally unveiled its iPhone 15 series in India. The tech giant’s latest offerings have garnered significant attention, with a slew of features that promise to redefine the smartphone experience.

Key Highlights:

  • Launch Date: The iPhone 15 series was globally introduced at Apple’s “Wonderlust” launch event.
  • Variants: Four primary models have been announced – iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
  • Pricing: The iPhone 15 starts at a competitive ₹79,900, with the Pro Max variant going up to ₹1,99,900 for the 1TB storage option.
  • Pre-orders: Apple enthusiasts can start pre-ordering from September 15, with the phones hitting the shelves on September 22.

Diving Deeper into the Features

The iPhone 15 series, while retaining Apple’s signature design aesthetics, brings in a plethora of advancements:

  • Display: The iPhone 15 Ultra boasts a 6.73-inch OLED Super Retina XDR display, ensuring crisp visuals and vibrant colors.
  • Performance: Powering these devices is the Apple A16 Bionic hexa-core processor, promising swift multitasking and enhanced performance.
  • Camera: Photography enthusiasts can rejoice with the 48MP main sensor on the iPhone 15 Ultra, coupled with advanced features like sensor-shift OIS capability.
  • Battery and Connectivity: Apple has packed a robust 4700mAh battery in its latest model, ensuring longer usage times. Additionally, the inclusion of 5G, WiFi, and Bluetooth 5.3 ensures seamless connectivity.

Transitioning from the technical aspects, it’s essential to note the strategic moves Apple is making in the Indian market. For the first time, the iPhone available on launch day might be manufactured in India, showcasing Apple’s growing commitment to the subcontinent.

Also Read: Burberry’s Digital Evolution: A Revamped eCommerce Experience Post-Rebranding

What Does This Mean for the Indian Market?

Apple’s decision to produce the iPhone 15 in India and make it available on the launch day signifies a strategic shift. It not only underscores the importance of the Indian market for Apple but also hints at the potential cost benefits the company might pass on to the consumers.

Wrapping Up

The iPhone 15 series, with its advanced features and competitive pricing, is set to make waves in the Indian smartphone market. As pre-orders begin, it will be interesting to see the reception it receives from the tech-savvy Indian audience.

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TAGGED: A16 Bionic, apple, Camera, features, india, iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 Ultra, launch, Pre-order, Price, storage, Wonderlust Event

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    DivyaDubey September 14, 2023 September 14, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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