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Marketing In Asia > Blog > Business > News > Technology > Apple Unveils AI-Driven Photo Editing Revolution with MGIE
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Apple Unveils AI-Driven Photo Editing Revolution with MGIE

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Last updated: 2024/02/08 at 4:45 PM
vaibhav khobragade
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Apple, in collaboration with the University of California, Santa Barbara, has introduced a groundbreaking AI model, MGIE (MLLM-Guided Image Editing), marking a significant leap in digital photo editing. This innovative technology allows users to modify photographs using straightforward language, bypassing the complexities of traditional photo editing tools.

A New Era of Image Editing

MGIE stands out for its ability to understand and execute a wide range of editing tasks—such as cropping, resizing, flipping, and applying filters—based entirely on text prompts. This means users can make both simple and complex changes, like adjusting specific objects or altering brightness levels, with ease.

The technology is built on multimodal language models which interpret user requests before transforming them into precise edits. For example, a command for a “bluer sky” directly modifies the sky’s hue in an image. This intuitive interaction heralds a more user-friendly approach to photo editing, making it accessible to a wider audience.

Real-World Applications

The versatility of MGIE is showcased in examples like transforming an image of a pepperoni pizza to appear “more healthy” by adding vegetables, or brightening a dark image by enhancing contrast. These examples demonstrate the model’s capacity to grasp and fulfill complex visual desires.

Researchers have underscored MGIE’s potential in advancing vision-and-language research, thanks to its capability to interpret explicit visual-aware intentions accurately. The model has been validated across various scenarios, proving its efficiency and performance.

Also Read: Revolutionizing Quick & Healthy Eating: An Exclusive Interview with Meals in Minutes Founders

Availability and Future Prospects

Apple has released MGIE for public download on GitHub and also offers a web demo on Hugging Face Spaces. While the company remains mum about specific plans for MGIE’s commercial application, this step into generative AI illustrates Apple’s ongoing commitment to integrating advanced AI features into its product ecosystem. Following CEO Tim Cook’s vision, Apple continues to enrich its devices with AI capabilities, as seen with the launch of the MLX framework for AI model training on Apple Silicon chips.

MGIE by Apple represents a paradigm shift in photo editing, making sophisticated edits possible through simple commands. This innovation not only simplifies the editing process but also opens up new possibilities for creative expression, setting a new standard for the integration of AI in everyday technology.

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TAGGED: AI model, apple, Apple Silicon, generative AI, image editing technology, MGIE, MLX, multimodal language models, photo editing, Santa Barbara, University of California

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    vaibhav khobragade February 8, 2024 February 8, 2024
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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