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Marketing In Asia > Blog > Business > News > Technology > Apple to Elevate iPhone 17 Series with Advanced OLED Displays
BusinessNewsOpen CategoryTechnology

Apple to Elevate iPhone 17 Series with Advanced OLED Displays

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Last updated: 2024/02/28 at 7:19 PM
vaibhav khobragade
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Apple is reportedly gearing up to equip its iPhone 17 series with state-of-the-art OLED screens. These screens are expected to support higher refresh rates, a feature that has been exclusive to the tech giant’s ‘Pro’ models in recent iterations.

A Leap in Display Technology

According to sources cited by The Elec, the iPhone 17 and iPhone 17 Plus are anticipated to debut in the latter half of 2025, succeeding the yet-to-be-released iPhone 16 series. These models are rumored to incorporate low-temperature polycrystalline oxide (LTPO) OLED technology, which allows for a dynamic refresh rate adjustment down to 1Hz. This technology enables an always-on display mode, showcasing the company’s commitment to blending innovation with user-centric design.

Bridging the Gap Between Standard and Pro Models

The introduction of LTPO OLED screens in the standard iPhone 17 models represents a significant shift in Apple’s strategy, potentially offering the 120Hz refresh rate feature across its entire lineup. This marks a departure from the current differentiation, where the ProMotion display with a 120Hz refresh rate is a hallmark of the more premium models, leaving the standard ones with a 60Hz refresh rate.

Also Read: Zoho Unveils Zakya: A POS Adventure Awaits Indian Retailers!

Enhancing User Experience with Always-On Display

The inclusion of LTPO AMOLED screens across the iPhone 17 series is poised to extend the always-on display functionality to all models. This feature, which debuted with the iPhone 14 Pro models, allows for a dimmed lock screen that continuously displays the wallpaper, a stark contrast to the typical black always-on displays found in most Android smartphones.

While the anticipation builds for the iPhone 17 series, it’s important to approach these reports with cautious optimism. With the iPhone 16 series yet to be unveiled, the tech community eagerly awaits confirmation of these advancements. Additionally, rumors suggest that the iPhone 16 Pro models may feature larger displays, further enhancing the user experience with more expansive screens. As Apple continues to push the boundaries of smartphone technology, the potential introduction of advanced OLED displays in the iPhone 17 series promises to redefine expectations and solidify Apple’s position at the forefront of innovation.

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TAGGED: always-on display, apple, high refresh rate, iPhone 17, LTPO technology, OLED screens, ProMotion display, Smartphone Technology

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    vaibhav khobragade February 28, 2024 February 28, 2024
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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