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Marketing In Asia > Blog > Business > Brand Highlights > Apple Shakes Things Up: The Next-Level iPhone 16 Pro May Feature Bigger Screens & Periscope Lenses 
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Apple Shakes Things Up: The Next-Level iPhone 16 Pro May Feature Bigger Screens & Periscope Lenses 

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Last updated: 2023/05/18 at 7:01 PM
Divya Dubey
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Get ready to push the boundaries of your smartphone experience as Apple is said to be planning a significant upgrade for its Pro model iPhones. The buzz about the iPhone 16 Pro’s enhanced design and tech specs comes from none other than the famed analyst Ming-Chi Kuo. 

According to Kuo’s recent Medium post, Apple is set to supersize the screens of its iPhone 16 Pro and Pro Max models in 2024. Moreover, these high-end devices may be fitted with periscope lenses for the first time, an upgrade made feasible by the increased internal space from the bigger size. 

The speculated size boost marks a significant divergence from the current iPhone 14 Pro models and the soon-to-launch iPhone 15 models, which are likely to retain their predecessor’s screen dimensions. Display industry expert Ross Young suggests that the iPhone 16 Pro could flaunt a display size of 6.3 inches, up from the current 6.1 inches, while the iPhone 16 Pro Max could feature a 6.9-inch screen, a notch up from the existing 6.7 inches. 

Also read: Apple’s New Pro Apps for iPad

Apple’s decision to increase the screen size, albeit marginal, reflects its unwavering commitment to continually push the limits of immersive smartphone experiences. 

Another groundbreaking innovation could be the introduction of the periscope camera system in both iPhone 16 Pro models. This rumour is not without precedent, as Kuo has often accurately predicted Apple’s strategy to reserve top-tier hardware features for its premium models. 

The periscope lens system is a transformative technology that changes how a camera receives light. The system includes a telephoto lens that reflects light to the camera’s image sensor through an angled mirror. This novel setup creates a ‘folded’ telephoto configuration, allowing users to zoom in further without compromising image quality. 

Apple’s partner, Cowell, is likely to supply this revolutionary periscope camera system. If Kuo’s predictions are accurate, the new system could deliver a 5-6x optical zoom to the iPhone 15 Pro, a marked upgrade from the 3x optical zoom offered by the iPhone 14 Pro. The uncertainty remains whether the zoom range will be further enhanced for the 2024 Pro models. 

Also read: Westpac Introduces Apple’s Tap to Pay on iPhone for Seamless In-Person Contactless Payments 

Apple’s consistent dedication to innovation is evident once again in these iPhone 16 Pro rumours. By persistently pushing the limits of design and technology, Apple continues to lead in the ever-evolving smartphone industry. 

As we wait for the official announcements, it’s clear that Apple is committed to setting new benchmarks in mobile technology and improving user experiences. The tech world now eagerly anticipates the unveiling of these innovative features in the iPhone 16 Pro models. Will bigger screens and periscope lenses become the new norm for premium smartphones? We’ll have to wait and see. For now, these rumours surely raise the stakes in Apple’s ceaseless quest for technological excellence. 

This news is based on the article from YourStory. 

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TAGGED: apple, Bigger Screens, Cowell, Display Upgrade, iPhone 16 Pro, marketing, Ming-Chi Kuo, Mobile Innovation, news, Optical Zoom, Periscope Lenses, Ross Young, Smartphone Technology

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    DivyaDubey May 18, 2023 May 18, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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