AnyMind Group, a technology company that produces software in direct-to-consumer, cloud manufacturing, entertainment tech, marketing tech and HR tech, has today announced a partnership with Dai Viet Group (DVG), one of the top companies in Vietnam and Asia in the field of information technology and communication.
Connective Ecosystem & Marketing Solutions for the automotive industry
Dai Viet Group (DVG), through its AutoPortal Global (AP Global) group, hosts a massive automotive portal network across the globe, focusing on a comprehensive Automotive Listing Platform, ushering in an up-to-date Automotive News Hub, and building an interactive Automotive Community Network.
The partnership between DVG and AnyMind Group ushers in the mutual use of technology from both companies. Through this alliance, both companies aim to optimize both their ecosystems and marketing tech solutions, allowing brands and businesses to approach buyers seamlessly and effectively throughout their online car shopping experience.
DVG & AnyMind Group to offer more for brands & marketers across seven markets
Through this partnership, DVG and AnyMind Group will look to create an ultimate digital advertising & sales solution for the automotive industry, driven by data and automation systems. With this, both companies aim to improve the automotive ecosystem in the seven countries where AP Global operates.
AP Global’s group of online automotive portals will use AnyMind Group’s AdAsia360 platform – a monetization platform that enables online publishers to consolidate, manage, and track their revenue streams across multiple supply-side platforms and ad networks. It also provides publishers with features such as AdAsia Tag Service, header bidding, integration with Google Analytics, automated pricing optimization, third-party ad verification, visibility, and brand safety tools.
AnyMind Group will also provide resources from its CastingAsia Creators Network to optimize AP Global’s owned social media channels. This includes incubating and grooming AP Global’s in-house talents, including those featured on its YouTube channels, further growing its social media presence through training, content production support, collaboration opportunities, and social media monetization.
Mr. Hoang Vu, COO, AutoPortal Global, said: “Our collaboration provides solutions for the entire automotive industry, benefiting both the buyers and the sellers. The solutions are not limited to car buying and selling, but also benefit anything related to the automotive industry such as car financing, car insurance, car accessories, and spare parts sourcing, among others.”
Hitoshi Maruyama, Managing Director, Publisher Engagement, AnyMind Group, said: “We’re experiencing an evolution in how online publishers are monetizing their various opportunities. Throughout our fast-growth, we have removed our borders, and now have the opportunity to empower Dai Viet Group to remove their borders by unlocking greater potential across a range of opportunities.”
