The Reign of Barbie
New research from fashion aficionados at Boohoo has unveiled the most sought-after Halloween costumes across the US, based on Google Trends data from the past month. Topping the charts is none other than the iconic Barbie, reigning supreme in 14 states such as Connecticut, Massachusetts, and California. Following the character’s blockbuster success in Warner Bros.’ latest release, Barbie’s influence has transcended the silver screen, making her the undisputed queen of Halloween 2023.
Timeless Classics: Skeletons and Ghosts
While Barbie might be the pop culture sensation of the year, traditional costumes still hold their ground. Skeletons, a perennial favorite, tie with Barbie as the most Googled costume in 14 states. Celebrities like Kourtney Kardashian have further popularized the skeletal look, with recent posts showcasing her in a skeleton-themed ensemble. Ghosts, another Halloween staple, are the second most popular traditional costume, haunting the search engines in nine states.
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Pop Culture vs. Tradition: The Battle Continues
The Addams Family’s ‘Wednesday Addams’ secures the second spot for pop culture costumes, with 12 states, including Florida, Ohio, and Vermont, showing a keen interest. On the other hand, ‘Princess Peach’ from Super Mario Bros and characters like ‘Harley Quinn’ and ‘Weird Barbie’ also make notable appearances in the top searches.
For those leaning towards classic Halloween vibes, dressing up as Vampires, Zombies, or Witches remains a popular choice in several states.
The Underdogs and Unique Choices
While the top spots are dominated by familiar faces, some unique choices have emerged in specific states. Pennsylvania stands out with its preference for ‘Catwoman’, Arizona is smitten with ‘Gwen Stacy’ from Spider-man, and Louisiana has a penchant for ‘Poison Ivy’.
In the realm of traditional costumes, states like Delaware and Utah are purring for classic cat costumes, while North Carolina is looking heavenward with angel costumes. Kansas and Arkansas, on the other hand, are favoring the more eerie choices of clowns and scarecrows, respectively.
Boohoo Weighs In
A representative from Boohoo shared their thoughts on these intriguing findings, stating, “These findings provide an exciting insight into what are the biggest costume trends of the year, predicting that we can expect to see plenty of Barbies and a load of skeletons this spooky season. With many states choosing to dress up as Barbie, it proves that one of Margot Robbie’s biggest films to date is continuing to take over and dominate the fashion world.”
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