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Marketing In Asia > Blog > Business > News > Amazon Revs Up Sustainability with Electric Delivery Vehicles in India
BusinessNews

Amazon Revs Up Sustainability with Electric Delivery Vehicles in India

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Last updated: 2023/11/08 at 6:04 PM
Divya Dubey
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Amazon is taking a significant leap towards sustainability in India by launching a new program that will see its deliveries made through a fleet of electric vehicles (EVs). This initiative is a part of the company’s broader commitment to reducing carbon emissions and promoting eco-friendly business practices.

A Green Milestone for Amazon

The e-commerce giant has rolled out the program with a fleet of custom-designed EVs, marking a pivotal step in its journey towards a greener future. The first phase introduces the Mahindra Zor Grand three-wheeler EVs, which are not only tailored for efficient last-mile delivery but are also a testament to Amazon’s pledge to innovation and environmental responsibility.

Empowering Delivery Partners

Amazon’s move empowers more than 300 of its delivery service partners by providing them with these zero-emission vehicles. This not only helps the environment but also supports the partners in adopting more sustainable business models. The specialized enhancements in these EVs ensure that the delivery process is smooth, reliable, and, most importantly, clean.

Driving Towards a Zero-Carbon Goal

With over 6,000 electric vehicles already navigating through more than 400 Indian cities, Amazon is well on its way to hitting its target of 10,000 EVs by 2025. This ambitious drive aligns with their global goal of achieving net-zero carbon emissions by 2040. By integrating sustainability into its core operations, Amazon is setting a precedent for the industry and showing that business growth and environmental stewardship can go hand in hand.

Strategic Timing and Expansion Plans

Strategically launched ahead of the bustling Diwali season, the program is set to expand, with plans to add more electric three and four-wheelers over time. This timing ensures that the program kicks off when the demand for deliveries is at its peak, showcasing the efficiency and reliability of EVs in meeting high delivery volumes.

A Global Vision with Local Impact

While Amazon has been operating similar programs in North America and Europe, the introduction of an all-electric fleet in India is a first. This move not only underscores the company’s global vision but also highlights its commitment to local markets by adapting and implementing solutions that address specific regional needs.

A Simple Step with Complex Benefits

In simple terms, Amazon’s electric delivery vehicles are more than just a new way to get packages from point A to B. They represent a complex web of benefits, from reducing air pollution and lowering carbon footprints to supporting local economies and fostering innovation. By taking this step, Amazon is not just delivering goods; it’s delivering a promise for a cleaner, more sustainable future.

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    DivyaDubey November 8, 2023 November 8, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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