International strategy studio Untangld has appointed Amanda Quested to its senior leadership team as Managing Director, strengthening the firm’s focus on senior-led strategy and real-world impact.
Quested joins Untangld with more than 25 years’ experience across the UK and Australia, spanning brand strategy, growth, communications, and commercial leadership. She has worked at the intersection of creativity, culture and business, helping organisations navigate complexity and deliver meaningful change.
Most recently, Quested was Head of Group Marketing & Communications at M+C Saatchi Group AUNZ, where she also served as Managing Partner leading the CommBank and CommSecaccounts. Her career includes senior roles at Leo Burnett and BBH London, with long tenures on brands including CommBank, Samsung, McDonald’s, Audi, WWF’s Earth Hour and Unilever. The work she has led for these clients has earned more than 40 awards at Cannes Lions, D&AD and the Effies.
Quested’s appointment reflects Untangld’s continued momentum and its commitment to a breakthrough model of strategy: senior-led, evidence-driven and designed to be built and used in the real world – not left in a deck.
Amanda Quested said: “In a market moving this fast, clarity really matters. That’s what pulled me toward Untangld. Senior judgment rather than layers of process, experienced people on the tools, and strategy that truly unlocks growth. I’m excited to get stuck in.”
Untangld works with ambitious leaders to cut through complexity, delivering breakthrough work across research, business and brand strategy, CX and experience design, with a strong bias toward action. Its work is designed to be built, tested and used in the real world.
Jamal Cassim, Co-Founder of Untangld, said: “Amanda brings rare depth. She’s a strategic thinker with strong commercial instincts, but more importantly, she knows how to make strategy land and scale inside complex organisations. She’s deeply human in how she leads, and she joins us at a moment when Untangld continues to gain momentum globally. We couldn’t be more excited to have her on the team.”
Quested will be based in Sydney and will work across Untangld’s Australian and international clients, helping to drive growth, deepen senior partnerships and shape the studio’s next chapter.Untangld most recently announced that it has been named as the strategic brand partner for the Australian Ballet.
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