Leading health insurance provider AIA Singapore is proud to launch the inaugural AIA Ultimate FitnessFest (AUFF), with support from HYROX. Taking place throughout August, with the finale on 27 September 2025, AUFF features two thrilling editions — the University Edition and the Open Edition, catering to participants across all fitness levels.
Building on AIA Singapore’s ongoing partnership with HYROX for the AIA HYROX Open Asian Championships 2025[1], AUFF is the first-of-its-kind initiative that provides additional avenues for Gen Zs and people of all ages to “Rethink Healthy” — AIA’s regional campaign that seeks to challenge stereotypes and narrow depictions of health in Asia and calls for new definitions of health that will encourage more people to live healthier.
With only 2 in 5 (44%)[2] of Gen Zs in Singapore protected against personal accidents, raising awareness and providing access to financial protection for this under-insured group is crucial. AIA aims to champion the need to protect them by launching AIA #GenFit PA plan — an affordable personal accident plan designed to cover not just medical bills but also the active lifestyles of Gen Zs. They can reach out to an AIA consultant or insurance representative to learn more about the plan and the special AIA Vitality offer available with the purchase of AIA #GenFit PA plan in 2025.
“With rising healthcare costs in Singapore and a growing protection gap among Gen Zs, we are taking proactive steps to address this challenge,” says Wong Sze Keed, Chief Executive Officer of AIA Singapore.
“The AUFF University Edition, with support from HYROX, is more than just a fitness event — it’s a meaningful platform to promote healthier, more active lifestyles while driving greater awareness of financial protection among younger Gen Zs. We hope to empower them to build a strong foundation for both physical and financial well-being as they work towards a more secure future.”
“Additionally, AIA Singapore is deepening our engagement with the community. The AUFF University Edition qualifiers at the finals on 27 September will have the exciting opportunity to compete against Team Strong Silvers, a group of senior citizens in Singapore who are known for challenging age stereotypes and promoting an active lifestyle among seniors in Singapore. Fitness is for everyone, and through AUFF, we want to encourage people of all ages to live healthier, longer, better lives.”
AUFF – University Edition
Available to students from Singapore’s local universities[3], the AUFF University Edition begins in August 2025 with the campus qualifiers, followed by the finals in September. The top two teams will win complimentary participation at the AIA HYROX Singapore race in November.
The AUFF University Edition invites students to form teams of four and compete in qualifiers across Singapore. These qualifiers will test participants with challenges like rowing and synchronised weighted lunges. The top three teams from each university, based on their overall scores, will advance to the finals. The finals will feature a HYROX-inspired challenge, pushing teams through a high-intensity sequence designed to test their strength, endurance, and teamwork. The workout includes a 1,000-meter run, burpee broad jumps, walking lunges, a 1,000-meter row, hand-release push-ups, and finishes with an intense set of 100 wall balls.
In the lead-up to the finals, each qualifying team will be encouraged to participate in the activities and earn bonus points which will be added to their scores at the finals. Designed to promote holistic well-being, these challenges encourage participants to Rethink Healthy through a variety of health-focused activities, including:
- Rainforest Amazing Race: Teams will race through the newly launched Rainforest Wild ASIA[4] at Mandai Wildlife Reserve’s nature-filled, adventure-style challenge that strengthens bonds while reconnecting with the great outdoors.
- Run with AIA: Teams can organise runs with AIA to build camaraderie while enhancing their endurance and running techniques.
- Social and Charity: Participants can earn points by posting on their personal social media platforms around rallying supporters to attend the finals or raising awareness and funds for causes like AIA Better Lives Fund.
- HYROX Inspired Fitness Challenge: AIA HYROX’s official gym partner, Fitness First, will be holding training sessions for teams to track their fitness progress. Rankings at these trainings will also earn them bonus points.
AUFF – Open Edition
The AUFF Open Edition is open to anyone curious about HYROX. Welcoming participants of all ages and fitness levels, it offers a “lite” version of the HYROX experience – designed to be accessible, fun, and inclusive.
[1] ‘AIA Singapore and HYROX Singapore team up to offer complimentary insurance at AIA HYROX Open Asian Championships. 2025’ March 20, 2025 AIA Singapore. Available at: https://www.aia.com.sg/en/about-aia/media-centre/press-releases/2025/aia-x-hyrox-open-asian-championships-2025
[2] The seventh wave of the AIA Live Better Study is an independent study that was conducted from 29 November to 9 December 2024 with a sample size of 1,000 representing Singapore’s general population.
[3] Participating universities include National University of Singapore (NUS), National Technological University (NTU), Singapore Management University (SMU), Singapore University of Social Sciences (SUSS), Singapore Institute of Technology (SIT) and Singapore University of Technology and Design (SUTD).
[4] AIA Singapore has recently partnered with Mandai Wildlife Reserve on their newly opened Rainforest Wild ASIA as the naming sponsor of AIA Vitality Bounce and sponsor of the Tapir habitat. More information available here: https://www.aia.com.sg/en/about-aia/media-centre/press-releases/2025/aia-singapore-x-rainforest-wild-asia-tapir-adoption
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