By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    9 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    10 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    10 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    5 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    8 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: AI Revives Lennon’s Voice for the Beatles’ Final Song: A Modern Miracle in Music
Share
Sign In
Notification Show More
Latest News
Colgate
Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential
Press Release
Thomas Karthaus
Exclusive: Thomas Karthaus, Country Manager of Southeast Asia & Greater China at Qualtrics, in Conversation with Marketing In Asia
Press Release
Goan food
The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88
Press Release
Euthopia airlines
Ethiopian Airlines, a Star Alliance Member, appoints Ellerton & Co. as Public Relations Agency for Singapore and ANZ
Press Release
NTT Data
NTT DATA Partners with Google Cloud to Accelerate Agentic AI Adoption and Cloud Modernization for Enterprises Globally
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > AI Revives Lennon’s Voice for the Beatles’ Final Song: A Modern Miracle in Music
Marketing

AI Revives Lennon’s Voice for the Beatles’ Final Song: A Modern Miracle in Music

profile
Last updated: 2024/07/18 at 8:44 PM
Komaldeep Kaur
Share
4 Min Read
The Beatles
SHARE

In a remarkable fusion of past and present, the voice of the late John Lennon has been resurrected through the power of Artificial Intelligence (AI) to finalize a long-unfinished Beatles song. Sir Paul McCartney, the legendary musician, recently announced that this revolutionary musical endeavor would result in a new Beatles recording, slated for release later this year. 

The intricate process involved extracting Lennon’s vocals from an old demo using innovative AI technology. In an interview with the BBC Radio 4 Today programme, McCartney expressed his excitement about the project, suggesting it may well be the Beatles’ last record, finalizing a song that had been incomplete for decades. 

Although the song’s title remains a secret, speculation is rife that it could be “Now and Then,” a 1978 composition by Lennon. This particular track had been a part of a collection of cassettes, poignantly labeled “For Paul,” created by Lennon shortly before his tragic death in 1980. Lennon’s widow, Yoko Ono, subsequently gifted these tapes to McCartney. 

The AI technology leveraged to make this feat possible was initially used in Peter Jackson’s documentary, “Get Back.” Emile de la Rey, the dialogue editor, developed a unique AI model to identify and separate the Beatles’ voices from background noise. This process not only allowed the creation of new surround-sound mixes for the Beatles’ iconic “Revolver” album but also facilitated McCartney’s “duet” with Lennon during his recent tours. 

Also Read: Unplug and Tune In: Top 5 Indian Podcasts for Your Listening Pleasure in 2023

Lennon’s original recording of “Now and Then” had been captured on a boombox while he was playing the piano in his New York apartment. Given the low-quality cassette recording, it was no mean feat to extract Lennon’s voice, isolate it from other elements, and then reconstruct it. McCartney elaborated on the process, explaining that the AI model was trained to recognize Lennon’s voice and differentiate it from other sounds, like guitars. The result of this intricate process was a clear and pure rendition of Lennon’s vocals that could be seamlessly mixed into the song’s final version. The result is a striking collaboration between Lennon and McCartney, resurrected through cutting-edge AI techniques. 

The song had been considered for the Beatles reunion during the production of the Anthology series in 1995. However, due to technical issues and George Harrison’s dismissive attitude toward the song, the effort was abandoned. The development of AI technology has now given McCartney the chance to fulfill his long-held desire to complete the song, breathing new life into a piece of Beatles history. 

The news arrives amid ongoing debates concerning AI-generated music, with McCartney himself acknowledging the potential issues and implications it might carry. But whether one views it with apprehension or excitement, one thing is clear: AI represents a promising frontier in music. By facilitating a posthumous collaboration between Lennon and McCartney, it has already demonstrated its unprecedented potential to revolutionize the industry. 

This news was based on information from the website ‘BusinessToday’. 

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

How conversational commerce benefits marketers

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: AI in Music, artificial intelligence, BBC Radio, Beatles, Get Back, John Lennon, music, Music Technology, Now and Then, Paul McCartney, Peter Jackson, Unreleased Beatles Song

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Komaldeep Kaur July 18, 2024 June 14, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Komaldeep Kaur
    Follow:
    Building MarketingInAsia.com - Asia's leading media & marketing-tech platform for brands & content creators. Building MarketingInAsia.com represents the creation of a groundbreaking platform revolutionizing the marketing landscape in Asia. As the region's leading media and marketing-technology platform, it unites brands and content creators, providing the tools, insights, and strategies they need in today's digital age. Harnessing technology's transformative potential, MarketingInAsia.com disrupts traditional marketing norms, democratizing opportunities, and driving growth. It also offers a unique gateway for brands entering the Asian market, presenting real-time, localized insights. Simultaneously, it empowers content creators by connecting them with brands, facilitating innovative collaborations. MarketingInAsia.com embodies the future of marketing, constantly pushing boundaries, and shaping industry standards.
    Previous Article Long John Silver Long John Silver’s Drops Anchor in Indonesia: A Seafood Revolution is Underway
    Next Article Accenture Accenture’s $3B Gamble on AI: Revolutionizing Enterprises One Byte at a Time
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Colgate
    Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential
    Press Release 12 hours ago
    Thomas Karthaus
    Exclusive: Thomas Karthaus, Country Manager of Southeast Asia & Greater China at Qualtrics, in Conversation with Marketing In Asia
    Press Release 12 hours ago
    Goan food
    The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88
    Press Release 12 hours ago
    Euthopia airlines
    Ethiopian Airlines, a Star Alliance Member, appoints Ellerton & Co. as Public Relations Agency for Singapore and ANZ
    Press Release 12 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    3 months ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    3 months ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    3 months ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    3 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy