Business

Ahamove’s Partnership With MoEngage Proves Fruitful With More Than 14x Growth In Conversions Within A Year

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Founded in 2015, Ahamove has gone from strength to strength and solidified its place as a major player in the logistics space In Vietnam. This is supported by the fact that the all-in-one delivery platform has seen a 6x increase in its average monthly active customers in just a little over a year after partnering with MoEngage. While this partnership has been a fruitful one, Ahamove plans to grow further and venture into more markets in Southeast Asia.

Ahamove caters to both general consumers as well as businesses, making it the perfect logistics on-demand platform. Whether it’s something as small as groceries or large bulky items, Ahamove promises to deliver hassle-free and on time.

With 25x growth in its daily active customers, Ahamove has managed to beat out competitors in the space with its 4 standard service offerings – Delivery, AhaTruck and AhaMart.

With 100,000 drivers catering to over 2.5 million customers across 14 different cities, Ahamove has seen a meteoric rise in its growth by improving its operations by decreasing the turnaround time from order placement to delivery. With this growth, the logistics brand needed to focus on accurately segmenting its customers and deploying personalized campaigns by following its customers’ journeys. Upon partnering with MoEngage in June 2020, they were able to achieve this by increasing their push notification delivery rates from below 20% to over 80%, solving existing operational inefficiencies and lower working hours by more than 10 hours per week with zero loss in productivity.

Ahamove credits its growth in customers to shifting from conventional engagement methods to delivering an omnichannel experience to its customers, nurturing and delighting them at every touch-point in the consumer journey. In fact, since leveraging MoEngage’s insights-led customer engagement capabilities via an omnichannel approach, Ahamove has seen its conversions flourish with more than 14x total conversions between January 2021 to December 2021.

“Using MoEngage, we were able to segment our customers and drive the right message at the right time through various integrated channels on the platform. Furthermore, we were able to automate tedious time-consuming processes and enhance our customer engagement campaigns, leading to a surge in traffic and engagement, thereby contributing to higher conversions.” (Quỳnh Ngô, Head Of Marketing, Ahamove)

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