MALAYSIA, 26 SEPTEMBER 2024 – In a groundbreaking move, Adyen, the leading financial technology platform renowned for its innovative payment solutions, has unveiled a series of new products and features that promise to revolutionize the in-person payments (IPP) landscape. This comprehensive product update underscores Adyen’s commitment to delivering seamless, unified commerce experiences, enhancing both merchant and customer interactions in the process.
“Adyen offers an industry-leading in-person payment solution, with one of the widest product portfolios in the market, ranging from mobile solutions to countertop terminals, catering to any business need—all powered by our single tech stack. This product update is a testament to our ambition in the unified commerce space,” commented Derk Busser, VP Product – Payment Channels at Adyen. “We see our customers still highly value in-person touchpoints, and we are continuing to differentiate ourselves within the payments industry to be the market leader in omnichannel solutions. We’re committed to revolutionize how the shoppers of today and tomorrow experience ‘the store’.”
The SFO1 Terminal: Redefining In-Person Payments
Marking a significant milestone in in-store experiences, Adyen introduces the SFO1 – its first proprietary multimedia countertop terminal equipped with an 8-inch Android touch screen. This device offers a dynamic platform that merges traditional payment functions with customer-facing displays, providing merchants with endless branding opportunities and enhanced engagement with their customers.
“The SFO1 will fundamentally change the way brands interact with customers at the point of purchase,” added Busser. “Rich video content allows fashion retailers to showcase next season’s collection on stunning screens while offering shoppers the chance to sign up for loyalty programs to receive discounts or early access to the clothing shown. We are pushing the boundaries of innovation, ensuring that merchants can provide cutting-edge, customisable in-store checkout experiences.”
Amber Hovious, VP Partnerships at Teamwork Commerce, echoed this sentiment: “We’re excited to partner with Adyen on integrating the SFO1 terminal. As a leading POS & OMS software company, Teamwork Commerce knows how important it is to deliver cutting-edge customer experiences. The SFO1 device offers a great way to create engaging in-store experiences for shoppers while also helping to streamline operations.”
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A Global First: Klarna’s In-Store Solution & Alipay+ Integration
Adyen is also making waves as the first global PSP to launch Klarna’s in-store solution worldwide while simultaneously initiating the rollout of Alipay+ on its terminals. This game-changing move ensures unified commerce merchants can provide a consistent payment experience across all shopping channels.
By incorporating Klarna’s popular Buy Now, Pay Later (BNPL) service and Alipay+ into its offerings, Adyen enables retailers to tap into the preferences of Gen Z shoppers and cater to global travelers, especially those from Asia. With BNPL services projected to reach $3.98 trillion by 2030, Adyen is at the forefront of offering payment solutions that resonate with today’s consumers.
Expanding Tap to Pay on Android Across the Globe
As contactless payments gain traction, Adyen is expanding its Tap to Pay on Android feature to regions including Europe, the UAE, Hong Kong, Malaysia, Australia, and New Zealand. This innovative solution transforms any NFC-enabled Android device into a secure payment terminal, eliminating the need for traditional POS hardware. The result is a cost-effective and flexible payment solution that caters to businesses of all sizes, from in-store setups to pop-up events and on-the-go transactions.
About Adyen
Adyen (ADYEN) stands as the fintech platform of choice for leading global companies, offering end-to-end payments capabilities, data-driven insights, and financial products through a single, comprehensive solution. With offices worldwide, Adyen serves industry giants such as Meta, Uber, H&M, eBay, and Microsoft. Adyen’s mission to continuously improve and expand its offerings ensures that its clients always stay ahead of the curve.
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