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Marketing In Asia > Blog > Business > News > Understanding Google’s Content Removal Procedures
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Understanding Google’s Content Removal Procedures

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Last updated: 2024/08/01 at 10:07 PM
Gaurav Mishra
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In the high-speed era of the digital world, safeguarding your personal details on the internet has become more critical than ever. A recent tale from a Reddit user aiming to eliminate personal details from Google Search has shone a light on the intricacies and policies surrounding Google’s content removal tool. 

An advocate from Google, John Mueller, provided some insights for the Reddit user looking to erase private details from Google’s search index.

The user’s main question: “How long does it take for Google Search to drop outdated content such as my photo?”

Mueller responded:

“I suspect the image might have had multiple urls that showed it, so it’s possible that it’s just showing with a slightly different address now. In that case, just submit the URL that it’s currently using. I think you can just right-click & use ‘copy link’ from search, and submit that with the tool.”

Although it may seem like a straightforward process, complexities often arise, warranting a more in-depth understanding of Google’s rules and practices for content removal. 

Google recognizes the potential risks of personal data being online. Things like identity theft or fraud can result from information like your government ID or bank account number being made public. To combat this, Google allows people to petition for content removal under certain conditions. 

The first step in this process involves completing a form where you ask for your personal data to be removed. Google then analyzes each case individually, determining whether it fits their criteria for removal. The types of information that can be taken down are government IDs, bank and credit card details, images of handwritten signatures, highly personal records such as medical documents, and personal contact information. 

Sometimes, Google also removes professional contact information like your work address or phone number. This is particularly true when such data is shared alongside harmful messages, a malicious practice known as “doxing.” 

When deciding what to remove, Google tries to strike a balance between the public’s right to know and an individual’s right to privacy. Information from official sources, news portals, and job-related content generally stays within search results. 

Once your removal request is submitted, Google sends a confirmation email. After reviewing your request, Google may ask for more details. When a decision is reached, you will be notified via another email. 

If Google agrees with your request, the pages you wanted to be removed will either stop showing up in the search results or will be excluded from results when people search your name or other identifiers. If your request is rejected, Google will briefly explain the reason. However, it’s not the end of the road. If you gather more evidence supporting your claim later, you can resubmit your request for a second review. 

As for the timeframe, Google typically aims to process removal requests within 24-48 hours. Nonetheless, it can take up to 3 months for Google to fully remove outdated information. 

If your request is denied, examine the reasons given, try to resolve the issues, and resubmit your request if you believe there was an error in the denial, or if you have new supporting evidence. Alternatively, you can directly contact the source of the information and ask them to remove it. 

Keep in mind that even if Google eliminates a link from search results, the content may still exist elsewhere on the internet. Hence, directly dealing with the source is generally the best course of action. 

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    Gaurav Mishra August 1, 2024 June 20, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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