In a notable stride towards inclusivity, Hang Seng Bank and Mastercard have teamed up to introduce the “MMPOWER World Mastercard”. This innovative card revolutionizes the customer experience by providing enhanced rewards and benefits for everyday spending.
The MMPOWER card seamlessly combines aesthetic appeal, functionality, and inclusivity. It’s designed to be accessible, making it the first-ever Mastercard “Touch Card” in Hong Kong. A unique feature of this card is a distinct notch on its edge, designed to enable visually impaired or blind individuals to identify the card by touch.
The MMPOWER card brings a host of advantages, including the offer of +FUN Dollars for both online and offline spending. This encourages customers to utilize the benefits of cross-channel transactions to accrue rewards at an accelerated rate. Furthermore, cardholders have the option to personalize their privileges by selecting two out of five spending categories – mobile payment, dining, travel and foreign currency, electronics, and entertainment – where they can earn 5% +FUN Dollars.
Also Read: Revolution In Customer Loyalty: DFS Group’s DFS CIRCLE Transforms Luxury Travel Retail Experience
From May 31st, successful applicants of the MMPOWER card can access exclusive offers. They also have the opportunity to earn extra +FUN Dollars if they open a “Preferred Banking” account.
Rannie Lee, head of wealth and personal banking at Hang Seng Bank, spoke enthusiastically about the launch. She said, “Hang Seng Bank is a customer-centric institution, constantly innovating to provide an exhilarating retail spending experience… With the new MMPOWER Card, customers can earn +FUN Dollars more readily and spend them at over 7,400 designated online and offline outlets, making this card their ‘Everyday Power’.”
Helena Chen, managing director, Hong Kong and Macau, Mastercard, also expressed pleasure over their collaboration with Hang Seng Bank. She highlighted the significance of the MMPOWER card extending its customer base to a diverse range of lifestyles, beyond the younger demographic.
Mastercard is proud to launch the first credit card in Hong Kong featuring the unique Touch Card design, Chen added. She believes this will bring new possibilities for everyone, while especially benefiting visually impaired individuals.
Also Read: Ex-Meta Leader George Chen Joins The Asia Group: New Era for Tech-Business Strategy in Asia
Earlier in March, Mastercard joined forces with the local culinary group, LUBUDS, to co-develop mouth-watering offerings. As Hong Kong’s economy recovers, such collaborations are helping to restore the city’s globally renowned culinary standing.
An exclusive launch event took place on the “LUBUDS ON THE SEA” boathouse with a stunning view of Victoria Harbour. Here, company executives discussed their mutual commitment to providing unmatched, immersive customer experiences and their joint endeavor to support Hong Kong’s economic and cultural resurgence. This news is based on the information from Marketing Interactive.
