With the coronation of King Charles III, brands across the world saw a unique opportunity to align themselves with the monarchy and enhance their brand image. The historic event drew millions of viewers from around the globe, as the Prince of Wales officially took on the mantle of King, succeeding his late mother, Queen Elizabeth, who passed away in September 2022.
As the world watched the coronation, brands from various industries congratulated the new King and joined in on the special occasion by creating innovative and engaging marketing campaigns. In this article, we will take a closer look at some of the best coronation-themed creatives from brands across the world and explore the impact it had on their brand. Joining in on the special occasion were brands from across the world who congratulated the new King as he fulfils his destiny as the ruler of the UK. Here are some of the best coronation moment marketing posts from brands globally. Here are some of the best coronation-themed creatives from across the world.
Amul
The reigning king of moment marketing in India Amul came up with a befitting creative for the occasion. However, the comments on the post critiqued the dairy co-op for honoring the ” former colonizers of India.” Amul is a dairy cooperative that produces milk, butter, and other dairy products. The company is known for its creative and quirky advertising campaigns that often incorporate current events and pop culture references. Amul welcomed King Charles III’s coronation with a witty ad that featured a cartoon version of the new monarch holding a slice of buttered toast. The ad read, “All hail the new King! Amul butter for the coronation toast.”
The ad was well-received by customers and went viral on social media, generating positive buzz for the brand. The ad also demonstrated Amul’s ability to stay relevant and connect with customers by incorporating current events into their advertising.
Costa
British coffeehouse chain Costa released a special creative for the occasion. Costa is a coffeehouse chain that operates in several countries, including the United Kingdom. The brand is known for its high-quality coffee and has used several advertising campaigns to promote its products. To welcome King Charles III’s coronation, Costa released a limited edition “Royal Roast” coffee blend.
The limited edition coffee blend featured a blend of high-quality coffee beans and was available for a limited time. The coffee blend was a hit with customers and generated positive buzz for the brand. The limited edition coffee blend demonstrated Costa’s ability to connect with customers by creating products that are relevant to current events.
Heinz
Condiments brand Heinz has marked the occasion with “Heinz Tomato Kingchup.” The brand has introduced the Heinz Coronation bundle full of tea towels, mugs, etc. Heinz is a food brand that produces ketchup, sauces, and other food products. The brand is known for its “57 varieties” slogan and has used the slogan in several advertising campaigns. To welcome King Charles III’s coronation, Heinz released a limited edition “57 varieties fit for a King” ketchup bottle.
The limited edition bottle featured a picture of the new monarch and the brand’s slogan. The bottle was a hit with customers and generated positive buzz for the brand. The limited edition bottle demonstrated Heinz’s ability to connect with customers by creating products that are relevant to current events.
KitKat
Confectionary brand KitKat has tipped its hat to the new King of England by thanking him for the “extra break”, referring to the national holiday for the coronation. KitKat is a chocolate bar brand owned by Nestle. The brand is known for its “Have a Break, Have a KitKat” slogan and has used the slogan in several advertising campaigns. To welcome King Charles III’s coronation, KitKat released a limited edition “Have a Break, Have a Crown” pack. The pack featured a picture of the new monarch’s crown and the KitKat logo.
The limited edition pack was a hit with customers and sold out quickly. The pack was also featured in several news articles and social media posts, generating buzz for the brand. The limited edition pack demonstrated KitKat’s ability to connect with customers by creating products that are relevant to current events.
Marmite
Condiments brand Marmite has raised a literal “toast” to the king by collaborating with artist Nathan Wyburn to create a King Charles-inspired Marmite art.
The now-viral video was shared on Instagram by an artist named Nathan Wyburn. In the clip, Nathan can be seen toasting some pieces of bread and placing them together. He then spread Marmite on the pieces in a way that it creates a portrait of King Charles.
“To celebrate the King’s Coronation, I am working with @marmite to raise a ‘TOAST’ to the King!” read the caption of the post.
The coronation of King Charles III presented a unique opportunity for brands to connect with customers by aligning their products and advertising campaigns with the significant event. Brands such as Amul, KitKat, Heinz, Costa, Aldi, and others capitalized on this opportunity and were able to generate positive buzz and increase brand visibility by creating products that were relevant to current events.
One way brands can benefit from aligning themselves with significant events is by creating limited edition products and advertising campaigns that resonate with customers. By doing so, brands can showcase their ability to stay relevant and connect with customers, ultimately increasing brand loyalty.
In addition to creating limited edition products, brands can also leverage social media to engage with customers and generate buzz around the event. By creating relevant social media posts and using appropriate hashtags, brands can reach a wider audience and engage with customers on a more personal level.
However, it’s crucial for brands to be mindful when aligning themselves with significant events such as royal coronations. Brands must ensure that their messaging is respectful and appropriate for the event and its audience. Failure to do so can lead to alienating customers and damaging a brand’s reputation.
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The coronation of King Charles III presented a great opportunity for brands to showcase their ability to stay relevant and connect with customers. Brands that successfully aligned themselves with the event were able to generate positive buzz and increase brand loyalty, emphasizing the importance of staying relevant and connecting with customers in today’s fast-paced and ever-changing market.
