By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: From Sky-High Profits to Ground-Zero: The Rise and Fall of Airlines
Share
Sign In
Notification Show More
Latest News
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Michael Komasinski_Criteo
Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
Press Release
CPA Australia
CPA Australia welcomes tax reform debate but warns against burdening big business
Press Release
etiqa
Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
Press Release
Emma Robbins - Chief Creative Officer Melbourne M+C Saatchi
M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > From Sky-High Profits to Ground-Zero: The Rise and Fall of Airlines
BusinessNews

From Sky-High Profits to Ground-Zero: The Rise and Fall of Airlines

profile
Last updated: 2023/05/08 at 11:14 PM
Dilip Chandrashekar
Share
9 Min Read
GoFirst Airline
SHARE

Go Airlines, a major Indian airline that operates under the brand name Go First, filed for bankruptcy on Tuesday, May 3, 2023, after facing a severe financial crisis, according to the bankruptcy filing seen by news agency Reuters. The airline, which had already defaulted on payments to operational creditors, including vendors and aircraft lessors, had received notices from lessors for termination of aircraft lease agreements, with some initiating action against the airline to ground or repossess aircraft, as per the filing. Go First’s bankruptcy announcement has sent shockwaves throughout the aviation industry, highlighting once again how fragile the airline business can be.

Go First is the third-largest airline in India, with a market share of 10.8% in FY20, and was consistently profitable from 2010-2020, with a comparable EBITDAR to its largest competitor from 2016-2020. In FY22, Go First reported EBITDAR better than that of the largest competitor by almost 3.4%. The operating costs of the company continued to be lower than the largest competitor from 2020-2022. However, the airline has been going through a difficult financial period marked by a severe cash crunch, and the Covid-19 pandemic has only added to its woes.

According to the bankruptcy filing, Go First’s total liabilities to all creditors stood at INR 114.63 billion ($1.5 billion), including dues to banks, financial institutions, vendors, and aircraft lessors. The airline’s creditors include the Central Bank of India, Bank of Baroda, IDBI Bank, Axis Bank, and Deutsche Bank. Among them, the Central Bank of India and Bank of Baroda have an exposure of INR 13 billion ($174 million), respectively, under a consortium loan, while IDBI Bank has a smaller exposure of INR 500 million ($6.6 million).

Go First’s financial creditors were not aware of the airline’s plans to file voluntary insolvency and will meet soon to take stock of the situation, reported news agency Reuters quoting two people familiar with the matter. While the airline was going through a difficult financial period marked by a severe cash crunch, none of the lenders had any prior knowledge about Go First’s sudden move. Shares of Go First’s creditors fell sharply on Wednesday, May 4, as the airline owes them a combined amount of INR 65.21 billion ($873 million), as per the bankruptcy filing seen by news agency Reuters.

According to Go First, it has been forced to file for voluntary insolvency resolution proceedings before the National Company Law Tribunal (NCLT), Delhi, due to the “ever-increasing number of failing engines supplied by Pratt & Whitney’s International Aero Engines”. The airline has had to ground 25 aircraft (equivalent to approximately 50% of its Airbus A320neo aircraft fleet) as of May 1, 2023, due to the number of grounded aircraft caused by the unavailability of Pratt & Whitney’s engines. The percentage of grounded aircraft due to Pratt & Whitney’s faulty engines has grown from 7% in December 2019 to 31% in December 2020 to 50% in December 2022.

Go First had borrowed INR 12.92 billion ($173 million) under the government’s emergency credit scheme, which was first introduced during the Covid-19 pandemic. The government guarantees loans given out by banks to a company as part of the scheme. However, even this collective and significant support has not sufficed to prevent the enormous damage caused by Pratt & Whitney’s defective and failing engines.

Unfortunately, the problems faced by Go First are not unique. In fact, the airline industry is known to be notoriously difficult, with slim profit margins and high competition. The industry has seen its fair share of failures, even among well-established airlines.

One of the most notable airline failures was that of Pan American World Airways, better known as Pan Am. At its peak, Pan Am was one of the largest airlines in the world, with a presence in more than 80 countries. However, the airline was hit hard by the oil crisis in the 1970s, and later by the terrorist bombing of its Flight 103 over Lockerbie, Scotland, in 1988. These events, combined with mismanagement and financial struggles, led to Pan Am filing for bankruptcy in 1991 and ceasing operations shortly thereafter.

Another prominent airline failure was that of Trans World Airlines (TWA). Like Pan Am, TWA was once a major player in the airline industry, but struggled in the face of increasing competition and rising fuel prices. TWA filed for bankruptcy twice in the 1990s before being acquired by American Airlines in 2001.

More recently, we have seen the failure of airlines such as WOW Air, a low-cost carrier based in Iceland. Despite rapid growth and expansion, WOW Air was unable to sustain its business model and ceased operations in 2019, leaving thousands of passengers stranded.

Closer to home, we have also seen the failure of Kingfisher Airlines in India. The airline, founded by the flamboyant businessman Vijay Mallya, was once a leading player in the Indian aviation market. However, the airline was plagued by financial troubles and operational issues, and eventually had its license revoked by the Indian government in 2012.

These examples highlight the fragile nature of the airline industry and the challenges faced by airlines in maintaining profitability and sustainability. From fuel price fluctuations to changing consumer trends, airlines are subject to a wide range of external factors that can impact their operations and financial performance.

In the case of Go First, the airline has cited issues with faulty engines from its supplier, Pratt & Whitney, as a major factor in its financial struggles. This highlights the importance of maintaining strong relationships with suppliers and ensuring the quality and reliability of equipment used in operations.

Furthermore, Go First’s struggles also highlight the challenges faced by airlines in India, which has seen a boom in air travel in recent years. However, this growth has not necessarily translated into profitability for airlines, with many struggling to keep up with rising costs and competition.

In addition to these external factors, airlines must also navigate complex regulatory frameworks and keep up with rapidly evolving technology and industry trends. From adapting to new security measures to incorporating new digital technologies, airlines must constantly innovate and adapt to stay ahead of the curve.

The Indian aviation industry encounters various obstacles that hinder its expansion and durability. These challenges comprise infrastructure constraints, compliance with regulations, shortage of skilled workforce, high-cost structure, and others. A mechanism must exist to safeguard the interests of both airlines and consumers, rather than favoring only one side.

In conclusion, the failure of Go First is a reminder of the fragile nature of the airline industry and the challenges faced by airlines in maintaining profitability and sustainability. While the industry has seen its fair share of failures, it has also seen success stories of airlines that have navigated these challenges and emerged stronger. It is clear that in order to succeed in this highly competitive industry, airlines must remain agile, innovative, and adaptable to change.

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: air travel, airline industry, bankruptcy, financial crisis, Go First, Indian airlines

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Dilip Chandrashekar May 8, 2023 May 8, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Dilip Chandrashekar
    Follow:
    Welcome to my profile, where I explore the latest trends and insights in marketing and branding. I am passionate about helping businesses grow and succeed through effective marketing strategies and strong brand identity. I believe that in today's highly competitive market, it's crucial to stay ahead of the curve and constantly innovate to connect with customers in meaningful ways. My blog covers a wide range of topics, from social media marketing and content creation to brand messaging. I also provide practical tips and actionable advice to help businesses of all sizes navigate the complex world of marketing and branding. My goal is to empower our readers with the knowledge and tools they need to create compelling marketing campaigns and build strong, recognisable brands. Whether you're a startup looking to establish your brand identity or an established business looking to stay relevant in a changing market, I'm here to help. Follow me for some amazing content.
    Previous Article man-jumping-over-mountain The Importance of Venture Studios in Startup Success
    Next Article LinkedIn Revamp Your LinkedIn Feed: Follow These 7 Influential Leaders from India Today!
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    OH SOME Shop
    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
    Press Release 4 days ago
    Michael Komasinski_Criteo
    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
    Press Release 4 days ago
    CPA Australia
    CPA Australia welcomes tax reform debate but warns against burdening big business
    Press Release 4 days ago
    etiqa
    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
    Press Release 4 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    2 months ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    2 months ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    2 months ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy