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Marketing In Asia > Blog > Business > Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
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Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals

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Last updated: 2023/03/30 at 9:11 PM
Eshita
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Bombay Shaving Company is thrilled to announce its new product and content collaboration with the Rajasthan Royals cricket team. As the proud “Official Grooming Partner” of the squad, we have released our exclusive and co-branded “Royals Edition” selection of shaving and grooming products. Our selection features custom-engraved razors & trimmers, a special summer face wash formula for acne-prone skin, superior fragrances & deodorants, and much more. Grooming just got better when these two bestselling products – charcoal & coffee face wash and shaving foam – became part of the alliance.

The new & exciting “Exclusive Royals Edition” range is accessible on various e-commerce and e-grocery websites such as Flipkart and Big Basket, along with brick & mortar stores in Rajasthan and other cities around the nation. Show your support and grab a piece of the action by shopping on the RR shop. Moreover, you can also get your hands on these products inside the stadium as you cheer for your team!

Alok Chitre, Rajasthan Royals’ Chief Business Officer, recently stated that Bombay Shaving Company is one of the most energizing brands in India. He was full of praise for their youthful yet regal vibe which blended perfectly with his team’s spirit. He added that the product-centric agreement is unique, and they could not have wished for a more perfect match.

Also Read: EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

Deepak Gupta, Co-Founder and COO of Bombay Shaving Company highlighted that Rajasthan’s long history and deep cultural values have been ignored by grooming brands. It is such an iconic place full of glamorous people that has yet to be properly served in this industry. He mentioned that they have quickly established a strong presence in the state.

This special collection was created with the intention of connecting RR’s enthusiasts and people from Rajasthan. In addition, he stated that they are committed to Rajasthan for the long-term and will do their utmost to empower the youth and help them feel like royalty. We are providing an amazing range of products and campaigns this season that will make it even more exciting. As well, customers will have the opportunity to win royal vacations, something that everyone looks forward to in the summertime. He further emphasised that they don’t want to just be a brand that is associated with products or a popular tournament. They are aiming to foster meaningful relationships and this partnership is an embodiment of that commitment.

Shantanu Deshpande, the Founder & CEO of Bombay Shaving Company was very enthusiastic about their partnership with the Royal’s. According to him, they have always had a deep connection with them. Moreover, he said that it reflects the company’s own journey from a challenger to a winner. He stated that they are eager to witness what the season brings, but even more thrilled to present an exclusive collaboration with fans and aspiring Indian men.

Image Source: https://assets.telegraphindia.com/

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    Eshita Chaurasia March 30, 2023 March 30, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article EazyDiner EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
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