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Marketing In Asia > Blog > Society > Fashion > See Clearly in Style: The Best Eyewear Brands in India
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See Clearly in Style: The Best Eyewear Brands in India

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Last updated: 2023/03/24 at 9:23 PM
Eshita
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8 Min Read
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The market for eyewear in India had a value of INR 492.37 billion in 2018, and it is projected to reach INR 966.73 billion by 2024, expanding at a compound annual growth rate (CAGR) of 11.90% during the period of 2019-2024.

We have progressed significantly from the days of physically visiting showrooms to browse for eyewear, to now having the ability to shop for glasses from the comfort of our mobile devices. With the ascent of online shopping, many of us revel in scrolling through our screens and purchasing items at our leisure.

Finding a truly excellent pair of eyewear is not a difficult task given the abundance of brands that offer high-quality options. In this article, we decided to take a close look at the 8 best eyewear brands that will make you stand out wherever you go.

Without further ado, let’s dive into our list of the Best Eyewear Brands in India:

Ray-Ban

Source: Ray-Ban website

Ray-Ban is a brand synonymous with timeless style and exceptional quality. With a history spanning over 80 years, Ray-Ban has cemented its place as a leader in the eyewear industry, delivering innovative designs that have become iconic over time. From classic aviator sunglasses to modern, trendy frames, Ray-Ban has something for everyone. The brand’s commitment to excellence is evident in every pair of sunglasses it produces, making Ray-Ban a household name that has stood the test of time.

Fastrack

Source: Wikipedia

Fastrack is a popular eyewear brand known for its stylish and trendy designs, aimed towards young adults in India. The brand is a subsidiary of Titan Company Limited, a well-known Indian company in the fashion and lifestyle industry.

Fastrack has become a go-to brand for affordable and stylish eyewear, with a wide range of products like sunglasses, prescription glasses, and contact lenses. With its edgy and colourful designs, the brand has established itself as a brand for young people. This makes it a popular choice among young people. Fastrack sells more than just eyeglasses. They also sell bags, watches, and other fashion accessories. Fastrack has become a major player in the eyewear market in India because it focuses on making stylish products that are also affordable.

Lenskart

Source: Amazon

Lenskart is a new brand of eyewear that has changed the way people in India buy glasses. On the brand’s website, customers can choose from a wide range of high-quality eyewear, such as prescription glasses, sunglasses, and contact lenses. Lenskart has a unique feature that lets customers try on glasses virtually. This makes shopping easier and more accessible for customers, which is the company’s main goal. The brand also offers home eye check-ups, where a trained optometrist comes to the customer’s home to do an eye exam and make suggestions for the right glasses. Lenskart has become a popular choice for eyewear in India because of its dedication to excellent customer service and cutting-edge technology. It meets the different needs and preferences of its customers.

Coolwinks

Coolwinks, an online vendor of trendy yet reasonably priced eyewear, has emerged as a prime destination for those in search of fashionable eye accessories.

At Coolwinks, staying in tune with the latest fashion trends is a breeze, thanks to their continuous updates of the collection with the newest and finest styles. With an immense variety of options, ranging from timeless aviators to chic cat-eye frames, there’s something for everyone to choose from.

Polaroid

Source: Polaroid Eyewear Website

Polaroid, a renowned eyewear brand, takes its name from the innovative polaroid lenses that revolutionized optical technology. The brand offers a wide range of eyewear products in various categories for easy selection. Founded in 1937 by Edwin Land, Polaroid has maintained its reputation and strength and is now recognized as one of the top brands that use polarized lenses.

Titan

Source: Pinterest

Titan is a widely known brand that provides an impressive range of watches and eyewear products. The brand Titan eye plus focuses on offering high-quality products with exceptional designs, making it one of the top eyewear brands in India.

With over 550 physical stores across India, Titan eye plus is one of the largest eyewear brands in the country. They provide various features, including a try-on option, to make the selection process more effortless and enjoyable. Titan eye plus is a reliable eyewear brand that you can trust without any hesitation.

OAKLEY

Source: Pinterest

OAKLEY, with its American roots, is undoubtedly one of the leading eyewear brands globally. If you are looking for luxurious eyewear products, then OAKLEY is the perfect fit for you! The brand is particularly famous for its rectangular-shaped eyeglasses, which are highly sought-after.

OAKLEY uses nylon material to ensure durability in its eyewear products. Additionally, it specializes in incorporating UV lenses to safeguard the eyes from the harmful effects of the sun’s rays.

Prada

Source: Pinterest

Prada is a highly esteemed and exceptionally innovative eyewear brand that is renowned in the luxury and fashion industry. The brand stays up-to-date with the latest trends and pays attention to even the smallest details to offer a variety of services and features that can help you select the most premium eyewear product.

Prada boasts a remarkable style for fashion accessories and is well-known for its refined charm and excellent quality.

The 8 best eyewear brands in India, including Ray-Ban, Fastrack, Lenskart, Coolwinks, Polaroid, Titan eye plus, OAKLEY, and Prada, each offer unique features and designs that cater to a diverse range of customers. Whether you’re looking for affordable and trendy options or luxurious and innovative designs, these brands have something for everyone. As the eyewear industry continues to evolve, it is exciting to see what new innovations and styles these brands will bring to the market in the future.

FAQs

What are some popular and affordable eyewear brands in India?

Fastrack is a popular and affordable eyewear brand known for its stylish and trendy designs, aimed towards young adults in India.

Coolwinks is an online vendor of trendy yet reasonably priced eyewear that has emerged as a prime destination for those in search of fashionable eye accessories.

What is unique about the eyewear brand Lenskart?

Lenskart has a unique feature that lets customers try on glasses virtually.

The brand also offers home eye check-ups, where a trained optometrist comes to the customer’s home to do an eye exam and make suggestions for the right glasses.

What are some luxury eyewear brands available in India?

Prada and OAKLEY are examples of luxury eyewear brands available in India. OAKLEY is particularly famous for its rectangular-shaped eyeglasses, while Prada is renowned for its refined charm and excellent quality.

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    Eshita Chaurasia March 24, 2023 March 24, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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