The India Today Group has launched its first bot AI collaborative anchor Sana during India Today Conclave 2023. The Vice-Chairperson of India Today Group, Kalli Purie, introduced Sana as the group’s first AI anchor who will bring daily news updates several times a day in multiple languages. The AI anchor will also explain one relevant topic every day, and the audience can ask questions, which Sana will answer.
A new show with Sana as the host will feature multiple languages and news updates. Purie has described Sana as “bright, gorgeous, ageless, tireless, speaks in multiple languages and is totally under my control.”
Constant Innovation: AI and Human Collaborative Magic
The introduction of Sana is an example of constant innovation, and Purie believes that AI does not take away from the brilliance of real-life anchors. She has said that Sana will have a human surrogate editor and soon, hopefully, a company of her own.
Purie has emphasised that this is not a competition between humans and AI, but rather a collaborative effort that will lead to creating magic. The future is fascinating and frightening, and it is here, she said.
When Purie introduced Sana to the honourable Prime Minister of India, Shri Narendra Modi, she described her as a highly ambitious individual who aspires to conduct an exclusive interview with the PM in 2024.
The Pressure on Media and Credibility
Kalli Purie also spoke about the pressure on media from political parties, business houses, foreign governments, and larger-than-life professionals. She noted that this pressure is not new and not singular. Despite this, India Today has never compromised on the stories it tells, and its credibility is important.
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The launch of AI-driven anchor Sana is a groundbreaking achievement in the media industry. It is a collaboration between human creativity and AI technology that promises to bring the audience daily news updates in multiple languages. India Today Group’s Vice-Chairperson Kalli Purie’s statement that Sana will have a human surrogate editor and a company of her own soon is a testimony to the constant innovation and creativity that the media industry is capable of. This is not a competition between humans and AI, but rather a collaboration that will lead to creative magic, making the future fascinating and exciting.
