Suryakumar Yadav has been named as JioCinema’s brand ambassador and the TATA IPL’s digital streaming partner. Yadav, the top T20 batsman in the world, will increase fan interest in JioCinema’s digital proposition and offerings during the TATA IPL through a number of initiatives and social media partnerships. Yadav will represent JioCinema’s goal of making watching cricket synonymous with digital by being one of the most productive run scorers in white-ball cricket over the past 18 months. The partnership aims to provide a top-notch viewing experience for sports fans worldwide via affordable and available digital platforms. Yadav expressed his delight in the partnership by saying, “I’m excited to work with JioCinema on the upcoming Indian Premier League season.
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JioCinema’s world-class presentation is both affordable and accessible, revolutionising the digital viewing experience for sports fans around the world. I am looking forward to this exciting partnership because fans prefer using digital platforms due to ongoing innovations.” Anil Jayaraj, the head of Viacom18 Sports, said: “Suryakumar Yadav embodies the values we uphold, including the need to keep fans engaged and entertained, world-class innovation, and unparalleled thrill. Our TATA IPL presentation will showcase Suryakumar’s extravagant 360-degree style of batsmanship. Giving the consumer the full digital sports experience without restrictions on accessibility, affordability, or language.” JioCinema will stream every game of the upcoming TATA IPL season live and for free.
Additionally, JioCinema will offer a 4K feed, multi-language and multi-camera presentation, interactivity through a stats pack. Play Along feature for over 700 million+ internet users through the 2023 edition of the TATA IPL. The Women’s Premier League matches are currently, live-streamed on JioCinema in five languages. Including English, Hindi, Tamil, Telugu, and Kannada, and are now accessible to Jio, Airtel, Vi, and BSNL subscribers. Beginning on March 31 at the Narendra Modi Stadium in Ahmedabad. The TATA Indian Premier League’s 2023 campaign will feature a match between the reigning champion. Gujarat Titans and the MS Dhoni-led Chennai Super Kings.
