Dentsu Asia Pacific has recently declared the induction of Harsha Razdan as the Chief Executive Officer (CEO) of South Asia, dentsu, commencing from 1st May 2023. With more than 25 years of experience, Razdan has established himself as a renowned and esteemed leader. He has worked with various multinational Fast-Moving Consumer Goods (FMCG) corporations such as PepsiCo and Unilever, and prestigious consulting firms like Accenture, where he served for four years in the United Kingdom.
Expressing his views on his appointment, Harsha Razdan stated that “It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started.”
He will work with leaders to bring this long-term vision to life while building upon dentsu’s strong reputation of creativity and innovation and delivering excellence for clients.
He will be based in Mumbai reporting to Rob Gilby, CEO APAC, dentsu.
