Who are we?
AJ Marketing is a full-service creative marketing agency that focuses on influencer and digital marketing solutions in Asia. AJ Marketing creates mind-blowing marketing campaigns that the Asia market loves to see. The agency offers soft-selling advertising campaigns through the help of its large influencer and celebrity network, and reliable creative production team.
Tracing its roots in South Korea when it was founded in 2019, Arthur Sabalionis and Joon Kim moved its headquarters to Singapore in 2020. In 2021 AJ Marketing opened additional local offices in Japan, Vietnam, Malaysia, Indonesia, Thailand and Taiwan. In 2022, AJ Marketing finds itself strongly-established in 10 countries, having expanded in the markets of Philippines and India.
Not only did AJ Marketing expand in terms of location, it has also widened its array of services. Additional marketing solutions are now offered, including marketing strategy, product localization, influencer marketing, online advertising, digital billboards, performance, press releases, celebrity campaigns, social media management, and SEO.
AJ Marketing is utilizing the newest marketing technologies to achieve its mission–to open up Asia markets to more international businesses.
Why should brands pay attention to the APAC market?
International brands are increasingly focusing on Asia, mainly because of the market’s tech-driven consumer behaviors. The Asia-Pacific is a dynamic region with various cultures, but countries in the area have one thing in common–they are leading in digital transformation.
There are 4.3 billion consumers in Asia with statistically high internet adoption and social media penetration rates. Almost all countries in the APAC region have a social media penetration rate of 80% or more. Meanwhile, India produces the most social media users in Asia, amounting to 467 million people. This consumer behavior creates opportunities for brands to enter these markets fast, and to scale their business digitally.
The COVID-19 pandemic heightened digital usage in the region, with consumers in Asia shifting towards online shopping via live streaming and e-commerce platforms. Mobile spending has also increased, and time spent using social media heightens year by year.
A change in marketing trends can also be observed, as digital and social media marketing are now preferred by consumers instead of traditional marketing techniques. Two of the most valuable consumer ideologies in Asia are authenticity and trust, which gave rise to influencer marketing. Consumers now prefer genuine influencer testimonials over paid advertisements. This strategy is one of the most popular strategies in Asia, where its worth is predicted to reach more than 2 billion USD by 2024.
Therefore, international brands can now leverage the APAC market through the use of social media and influencer marketing.
Expansion of AJ Marketing Services
AJ Marketing is expanding operations in APAC in 3 main areas: influencer partnerships, celebrity campaigns, and creative media.
First, AJ Marketing has partnerships with more than 7,000 influencers on YouTube, TikTok, Instagram, and Twitter from 10 countries in the APAC region. These influencers come from a range of niches including fashion, beauty, tech, gaming, health and fitness, food, parenting, and many others. AJ Marketing’s influencer network can help a brand reach more than 1.3 billion social media users in Asia.
AJ Marketing can assist brands in creating influencer marketing campaigns for every step of the consumer journey–whether for brand introduction, generating sales, or building a community. Whatever industry a brand may be from, AJ Marketing is sure to find an influencer that fits the brand’s message, needs, values, and campaign objectives.
Second, AJ Marketing offers celebrity campaign services for brands who want premium and long-term collaborations in APAC. The agency can provide exclusive access to over 1,000+ leading celebrities in Asia, composed of celebrities from any category, interest, and niche. AJ Marketing can take care of setting up celebrity meetings, licensing consultations, and creative advertisement productions.
Through the help of celebrities in Asia, a brand can increase its visibility. Having celebrity ambassadors can make a brand instantly recognizable because of the shared spotlight. Whether a brand is looking for TV personalities, movie stars, K-pop idols, comedians, or athletes, AJ Marketing is sure to find a celebrity perfectly suitable for the brand’s needs.
Third, AJ Marketing offers creative media services with the help of its local creative teams. AJ Marketing supports content production, creative content planning, influencer and model booking, venue scouting, shooting and filming with professional cameras, and post-production.
AJ Marketing can create credible channels and accounts for brands on YouTube and TikTok in order to establish the expertise and credibility of brands in their chosen categories.
Having local teams in Asia enables AJ Marketing to leverage local networks, including language and marketing resources. Due to long term cooperation with influencers, AJ Marketing can offer the best pricing without compromising quality, speed, and flexibility. The agency has already worked with international brands such as BMW (MINI), Bytedance (TikTok), Alibaba Group, Adobe, Microsoft, Philips, Gameloft, and AMD, among others.
Conclusion
The APAC region is leading digital transformation globally. In Asia, there are over 2 billion social media users who are shifting towards digital experiences. In this environment, it is important for brands to create a marketing strategy that is adaptive of the market’s behaviors. This is why influencer and digital marketing strategies have been preferred in APAC in the past several years.
It could be challenging to set up a marketing campaign without experience in a region as dynamic as Asia. Therefore, working with a local partner is crucial.
AJ Marketing is focusing on delivering the best digital and influencer marketing strategy. The agency is able to deliver localized campaigns by country, with flexibility, good value, and great quality. Connect with us here for more insights on marketing in Asia.
