Just five months after launching, AI-native creative production company MC&V has announced a raft of new business wins, adding We Are Social, US company Outride and Windsorborn to its growing client roster.
The momentum follows recent new business wins and work with Canva and Canteen, marking a strong first year for the Sydney-based company as brands, agencies and production partners move from AI experimentation into commercially robust AI-native production.
The new appointments span direct brand relationships, global agency partnerships, and independent creative agencies, reflecting the growing role AI-native production is playing across the advertising ecosystem.
MC&V will also partner with global agency We Are Social on fast-turnaround social content, using AI-native workflows to create high-quality creative that keeps pace with culture.
“The pace of social demands production models that can move quickly without compromising creative quality. MC&V’s AI-native approach, combined with a strong understanding of agency workflows, makes them a valuable production partner as we explore new ways of creating content at the speed of culture,” says Ben Clare, Executive Creative Director, We Are Social.
For US-based nonprofit organisation Outride, MC&V is producing a real-time AI experience that visualises the impact cycling has on the brain as people ride, transforming scientific data into an immersive brand experience that brings neuroscience to life in real time.
Independent creative agency Windsorborn has engaged MC&V to produce a hybrid campaign that combines live-action talent captured against green screen with AI-generated environments. The project showcases how traditional production techniques and AI-native workflows can be seamlessly combined within a single commercial production.
Together, the projects point to the breadth of AI-native production now entering the mainstream, from campaign production and always-on social content to real-time brand experiences and hybrid filmmaking.
MC&V Co-founder Vinne Schifferstein Vidal said the conversations with clients have shifted dramatically over the past year.
“We’re incredibly grateful that We Are Social, Outride and Windsorborn have chosen to partner with us. We don’t take that trust lightly, and we’re looking forward to building work together that shows what’s possible when AI is combined with strong creative thinking and production craft.”
To support the growth, MC&V has also expanded its AI Artist roster, adding internationally recognised AI Artist Mike Bennion and Australian AI Artist Luke Burton. Bennion brings more than two decades of commercial directing experience, while Burton adds a distinctive experimental visual style, further strengthening MC&V’s creative offering.
The additions join existing AI artists Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters.
MC&V Co-founder Marie-Céline Merret Wirström said the company was deliberately building a production company with specialist creative voices, rather than relying on a single AI generalist.
“As the briefs become more varied, the talent model has to evolve with them. We’re intentionally building a roster of directors with distinct creative voices and deep production experience, so we can bring together the right creative minds for each project.”
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