By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    11 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    11 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    11 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    11 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    11 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    11 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    11 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    2 years ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    2 years ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    2 years ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    1 year ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    1 year ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    1 year ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    11 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    11 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    11 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    6 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    7 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    8 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    11 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    1 year ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    1 year ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    1 year ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    1 year ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    1 year ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: AI-First Businesses are Paying an “AI Speed Tax” when Recovering from Cybersecurity Incidents, according to Fastly’s Global Security Research Report
Share
Sign In
Notification Show More
Latest News
DuckyLuck Casino Review 2026 Enjoy Top Crypto Perks
Open Category
iGaming-Finanzberichte: Ein Blick hinter die Kulissen für Schweizer Analysten
Open Category
Kumarın zihinsel sağlık üzerindeki üç etkisi Bilmeniz gerekenler discount casino
Open Category
Gambling's influence on mental health understanding the perilous connection
Open Category
Exploring the community connections formed through casino gaming interactions
Open Category
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > AI-First Businesses are Paying an “AI Speed Tax” when Recovering from Cybersecurity Incidents, according to Fastly’s Global Security Research Report
Press Release

AI-First Businesses are Paying an “AI Speed Tax” when Recovering from Cybersecurity Incidents, according to Fastly’s Global Security Research Report

profile
Last updated: 2026/04/14 at 11:04 AM
MIA Editor
Share
5 Min Read
fastly logo
SHARE

Fastly, Inc. (NASDAQ: FSLY), a leader in global edge cloud platforms, today published the findings from its fourth annual Global Security Research Report. It reveals that AI-first businesses – those integrating AI into key processes and offerings from the outset rather than as a secondary enhancement – are hurtling towards a cybersecurity crisis by failing to modernise security in step with AI’s rapid expansion across IT infrastructure. These businesses report taking nearly seven months on average to fully recover from cybersecurity incidents, 80 days longer than businesses that do not identify as AI-first. 

The implications of this nearly three-month delay are significant in today’s real-time economy. The financial toll of a cybersecurity incident for AI-first businesses exceeds that of non-AI-first businesses by more than 135%. This increased financial impact reflects both the longer recovery timelines and a higher rate of AI-specific compromise. In fact, roughly half (44%) of AI-first organisations claim that AI was directly exploited in their most recent security incident, compared to just 6% for non AI-first organisations. For Southeast Asian organisations, it was found that 69% of the respondents reflected that AI (or the use of AI tools or models) was a contributing factor for the most recent cybersecurity incidents. These findings highlight how AI-native systems expand the potential attack surface, introducing new layers like agentic workflows, and decentralised data flows, all of which complicate defence.

“The speed of AI adoption is reshaping security infrastructure almost overnight. For AI-first businesses, the priority isn’t to slow down innovation, it’s to modernise security at the same rate,” said Marshall Erwin, CISO at Fastly. “That means securing AI and inference infrastructure, monitoring and throttling unwanted AI crawler activity, anticipating the rise of shadow AI and shoring up your outer perimeter.”

“AI is no longer a single tool – it’s becoming an integral part of business operations. This creates new challenges for security teams, from tracking its deployment to understanding its impact during incident recovery,” said Rachel Ler, AVP of Asia at Fastly. “Companies that establish clear AI governance today will gain a decisive advantage tomorrow.” At the same time, practices such as AI scraping are adding cost and complexity to already stretched infrastructure, driving operational disruption and pushing spend into six-figure territory.

“There is a major shift happening in terms of what organisations are responsible for defending,” continued Erwin. “The challenge is no longer confined to malicious actors and isolated security incidents. Instead, it’s about managing an infrastructure footprint that is growing rapidly and, often, invisibly.”

For many businesses, these risks are no longer theoretical; they’ve become a reality. AI scraping alone has become a material cost centre for nearly seven in 10 (67%) Southeast Asian organisations, with average annual infrastructure impacts exceeding USD372,330.

These costs are just the beginning. The top four negative impacts as a direct result of AI activity for Southeast Asian organisations are operational disruption (53%), increased infrastructure expenses (51%), security incidents or data leakage (50%), and reported issues impacting online visitors – from sluggish load times to broken functionality (35%). For many, the reality is creeping costs and architectural complexity.

To respond, organisations are investing heavily in security tools built for this new era. Web application firewalls (72%), API discoverability & security solutions (66%), and agentic discoverability (64%) have emerged as the leading areas of investment. However, the response is far from complete. Four in five (83%) respondents from Southeast Asian organisations are concerned about DDoS attacks targeting AI agents. More than half (61%) say they need additional AI-specific security expertise to effectively defend their systems, while 59% report increased pressure on existing teams to manage AI risks. “From unmonitored agentic activity to escalating scraping costs, the risks are real, operationally and commercially. As a result, Web Application and API Protection (WAAP) tools are becoming business-critical solutions because they provide essential visibility and control organisations need to secure innovation at the edge,” noted Erwin.

To find out how to modernise your organisation’s security infrastructure and implement steps to recover more quickly from cybersecurity incidents, download the report today. 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY

LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility

REBORN Appoints European AI Expert Mike Bubenicek asHead of Creative Strategy & Innovation

Fastly Appoints Joan Jenkins as Chief Marketing Officer to Accelerate Growth and Market Leadership

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: insight, marketing, news, singapore, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor April 14, 2026 April 14, 2026
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Florian Dataiku Launches 575 Lab, Its New Open Source Initiative for Responsible AI
    Next Article How often do players actually win big in gambling games?
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    DuckyLuck Casino Review 2026 Enjoy Top Crypto Perks
    Open Category 4 minutes ago
    iGaming-Finanzberichte: Ein Blick hinter die Kulissen für Schweizer Analysten
    Open Category 2 hours ago
    Kumarın zihinsel sağlık üzerindeki üç etkisi Bilmeniz gerekenler discount casino
    Open Category 2 hours ago
    Gambling's influence on mental health understanding the perilous connection
    Open Category 2 hours ago

    PropertyGuru

    property guru

    You Might also Like

    INTERNATIONAL SUSTAINABILITY WEEK
    Press Release

    INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY

    3 days ago
    LANEIGE
    Press Release

    LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

    3 days ago
    echoweave logo
    Press Release

    HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility

    3 days ago
    Mike Bubenicek
    Press Release

    REBORN Appoints European AI Expert Mike Bubenicek asHead of Creative Strategy & Innovation

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy