Continuing to build on its ‘Just Enough Bank’ platform launched in March of last year, Bankwest and Bear Meets Eagle On Fire are rolling out new spots over the coming weeks as part of an integrated campaign.
The campaign introduces three new features that mean customers can spend less time worrying about bank stuff, like security, doubled-up subscriptions and unknown transactions, and more time worrying about all manner of other things, reinforcing Bankwest’s belief that banking should be proportionate in people’s lives.
Rachel Aikin, GM Customer Marketing and Communications says: “We’re loving how Australians are responding to the Just Enough Bank campaign, so we’re continuing to lean on it to bring to life the insight that we’d all like to have a little more brain space these days. These features have been carefully designed to do just that – taking the worry out of everyday money tasks for busy Australians.”
Directed by Steve Ayson from 3&7, the campaign features a suite of worry-free Bankwest customers who now ponder other odd things – like becoming their mother, being abducted by aliens, or meeting the new neighbours.
“This is such a great platform and brand to work on,” said Micah Walker, Founder and Chief Creative Officer for Bear Meets Eagle On Fire. “There’s more fun stuff to come.”
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