Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced a loyalty program partnership with premier department store, Metro Singapore (Metro).
The partnership comes as Metro, one of Singapore’s most established retail groups, embarks on a brand and loyalty refresh.
The agreement will see Eagle Eye supporting Metro in providing core loyalty and promotions, including reinvigorating the brand’s tiered loyalty program with new capabilities and functionality that position the program for future innovations.
Metro has been a retail institution in Singapore for 68 years, with two physical stores, an eCommerce platform, and a marketplace in Singapore, as well as a presence in Indonesia. The loyalty relaunch comes as Metro embarks on a broader brand refresh, aiming to elevate its loyalty programme by offering members more curated rewards, tailored privileges, and an enhanced shopping experience. The new program is designed to deliver great rewards to its existing customer base while attracting new ones.
Through its updated loyalty experience, the company is demonstrating its commitment to both existing and new customers with a number of features, including:
- Differentiated and Promotional Earn: The program maintains a traditional tiered structure but now has the capability to run promotional earning campaigns, wherein customers could boost points earning during seasonal periods or special windows.
- Omnichannel Access: The new program offers a seamless experience across in-store and online channels, providing members with greater flexibility in how they earn and redeem rewards.
- Exploring Behavioral Rewards: Metro is actively exploring the capability for behavioral earn, which would allow the department store to reward customers for actions beyond just transactions, such as sharing across social media after attending in-store events.
- Expandability: Powered by Eagle Eye, Metro’s loyalty program is now flexibly positioned to take advantage of modern, AI-powered features that drive more revenue and delight customers further.
Henry Christian, Head of Loyalty, Marketing & Partnerships at Metro Singapore, said for the company, loyalty has always been about relationships, not just transactions.
“As a family brand built on trust across generations, it is important to us that our customers feel genuinely valued for the loyalty they show us,” he said.
“The launch of Treasured by Metro marks an important step forward in how we recognise and reward that loyalty, allowing us to engage our customers in more meaningful and personalised ways.
“We chose Eagle Eye as our loyalty technology partner for their strong retail expertise and customer-centric approach. Together, we are building a smarter, more connected loyalty ecosystem that places our customers at the core and supports Metro’s long-term omnichannel growth.”
Aaron Crowe, Head of Revenue, APAC at Eagle Eye, said the partnership with Metro marks a significant step for Eagle Eye in the region.
“We’re thrilled to celebrate this milestone with Metro Singapore as they reimagine their program and elevate the retail experience,” he said.
“As retail in Asia continues to evolve at a remarkable pace, this partnership reflects our shared commitment to innovation and our passion for helping businesses stay relevant to their customers. This launch marks an exciting step forward in strengthening our presence across the region.”
The partnership further establishes Eagle Eye’s growing presence and commitment to retailers in Singapore and Asia, with multiple partners underscoring the company’s increasing momentum and mission to enable real-time, personalised loyalty and promotions technology across the Asia-Pacific region.
Of the partnership, Eagle Eye CEO Tim Mason said:
“We’re proud to partner with such an important institution of Singapore’s retail sector. Metro is evolving at pace on many fronts. It was great to see their recently launched collaboration with Shinsegae. We are excited to support them in their evolution and to assist them with their loyalty program.”
Expanding its tiered loyalty program, Metro offers four tiers for members to enjoy with increasing entitlements, including birthday discounts, higher earn rates, free parking, and access to exclusive, invite-only events.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
